Connect with us

Don't Miss

An Introduction to APEX Technologies and their innovative reward system.



What is APEX?

APEX network is a platform based on the blockchain, focused on data and interactions. Its main area of concern is business to consumer market (B2C) relationships where big challenges are data ownership, marketing strategies to target the actual consumer, Customer Relationship Management(CRM) and an enhanced royalty experience.

It is run by APEX Technologies, a customer data tech and AI company based in Shanghai. They have existed for multiple years already and have engineered several cutting-edge marketing analytics applications that are used by 250+ large enterprises. In the lead of APEX Technologies and APEX is Jimmy Hu, founder and CEO of both companies. Their industry experience shows through their strong list of backers and partners.

(from the apex site)

The Challenge APEX wants to solve.

The business to consumer (B2C) market is one of the largest global mega-verticals, with B2C ecommerce (excluding brick-and-mortar) alone expected to reach a size of $3,940 billion by 2022. Other than core business competencies, differentiation strategies, supply chain, product offerings, and competitive strategy, a large part of the success of a B2C enterprise has to do with managing the customer lifecycle – this includes marketing, branding, CRM, customer experience optimization, and maximizing customer lifetime value (CLV).

The next generation of best practice B2C lifecycle management hinges upon 2 main areas: data and B2C interactions. Despite the proliferation of big data, marketing technology, marketing channels, and artificial intelligence, customer data and customer engagement remain ridden with problems. In the aspect of consumer data, problems have arisen from massive centralization and data hoarding by 3rd parties. And for B2C engagement, the centralization of marketing and communication channels, as well as ineffective customer loyalty and CRM strategies and tools.

These are in a sense technology problems, but they are also problems relating to the structure and nature of the B2C interactions. Centralization of data and interactions has created efficiencies, breakthroughs, and network effects, but up to a certain extent they start creating bottlenecks and interactions and relationships become one-sided.

The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions.

Latest Announcements; Node System!

One of APEX’s most recent revelations was around their node system. The APEX Network will feature 3 types of nodes; Supernodes, Voternodes, and Data Cloud Nodes. The former two will participate in network consensus, and the latter will serve as a distributed and encrypted storage of consumer data.

(from the APEX node paper)

Voternodes are probably the most interesting nodes for the average person to run, and APEX released their multi-wave incentive programme, KRATOS One, only a few days ago. It aims to already reward early supporters with significant incentives based on their status and intention to become a voternode. This effective method of basically airdropping node ROI to currency holders whilst a project is still in the token phase is not only innovative but also likely to become a model that we will see much more of in the future.

Learn more

APEX has recently announced its preliminary node economy, and how early adopters and participants will be incentivized. Read more about APEX’s node economy here, and here.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Don't Miss

Property Loans for Foreigners in Singapore That You Must Know About



property loans for foreigners in Singapore

Intending to invest in a residential or commercial property in Singapore?  

When it comes to foreigners applying for a loan in Singapore, things can be pretty hard regardless of the reason whether you need the property for personal or business purposes.  

In Singapore, buying a property is challenging, whether you are a foreigner or a native, and sometimes applying for a loan is the only way for you to afford it.  


As for the Foreigner Loans, in Singapore, there is an exact amount of money you can borrow to finance the purchase of a property.  

In this sense, Singapore has the Loan to Value Ratio (LTV).  

The LTV ratio is what determines the exact amount of money you can borrow for a property loan, which changes depending on where you try to obtain the loan:  

  • If you are applying for a bank loan, you can borrow a maximum of 75% of the value of the property you want to purchase. That means if you are looking for a property that costs $500.000, the maximum amount of money a bank lender can give you like a loan in Singapore is going to be $375.000. 
  • When you are applying for a loan with a Housing…
Continue Reading

Don't Miss

CoinField Launches Sologenic Initial Exchange Offering




CoinField has started its Sologenic IEO, which is the first project to utilize the XRP Ledger for tokenizing stocks and ETFs. The sale will last for one week and will officially end on February 25, 2020, before SOLO trading begins on the platform.  Sologenic’s native token SOLO is being offered at 0.25 USDT during the IEO.   

Earlier this month, Sologenic released the very first decentralized wallet app for SOLO, XRP, and tokenized assets to support the Sologenic ecosystem. The app is available for mobile and desktop via the Apple Store and Google Play.  The desktop version is available for Windows and Mac.

“By connecting the traditional financial markets with crypto, Sologenic will bring a significant volume to the crypto markets. The role of the Sologenic ecosystem is to facilitate the trading of a wide range of asset classes such as stocks, ETFs, and precious metals using blockchain technology. Sologenic is an ecosystem where users can tokenize, trade, and spend these digital assets using SOLO cards in real-time. The ultimate goal is to make Sologenic as decentralized as possible, where CoinField’s role will be only limited to KYC and fiat ON & OFF ramping,” said CoinField’s CEO…

Continue Reading

Don't Miss

Many of the Top Sports Betting Websites for 2020 Can Be Found On Boomtown’s Best Betting Page



Sports betting is one of the widely known types of online gambling. With a large number of sports fans around the world, this type of gambling is one of the most sought after. The problem usually comes from when gamblers try to find the best sites out of the many available ones. Many new sports betting sites come up daily, thus making the selection process even harder. One of the best places to find top betting websites for sports is Boomtown Bingo. This platform doesn’t just give users the best online casino games websites, but they also cover sports betting. As such, boomtown bingo remains a one-stop-shop for everyone who needs the best and the latest online gambling and gaming sites for all types of devices.


The performance of any website is critical. Users need to find their way around the site easily, and that can be made possible with the site structure and arrangement. Loading time is also essential. A website that always hangs thus pushing the user to refresh every time is no good. These are some of the factors that Boomtown Bingo looks into when selecting the best sites for its users. You can be sure that the new sports betting websites listed on Boomtown’s platform have faster loading time, can be used easily by everyone, including those who are trying this betting for the first time.…

Continue Reading

Press Release