Connect with us

featured

The Rouge Project is Carrying The Billion Dollar Coupon Space Into The Future

Published

on

Rouge Project

Whichever statistics you read, the global coupon market is expanding dramatically. A study from Juniper Research predicts that there will be 1.05 billion mobile coupon users by 2019 and another report on the prospects of the global mobile coupon market forecasts growth at a CAGR of 73% between 2016 and 2020.

Shoppers want coupons and as per the old adage, the customer is always right, retailers want to provide them.

Right now, however, the industry is in dire need of an upgrade. Many retailers and shoppers still rely on physical coupons, which are expensive, inefficient and prone to a range of issues – double spending, repudiation, etc.

One company is positioning itself to solve this issue – The Rouge Project.

Rouge has applied distributed ledger technology (DLT) or, to use a term that’s perhaps more familiar to readers, blockchain technology, to the coupon space and, in doing so, has created a solution that not only promises to meet the above discussed growth in demand for coupons (and, specifically, mobile-based digital coupons) but that also provides a technological framework from which the industry can reinvigorate itself.

These are grand claims, of course – how has Rouge achieved the above?

The company’s solution is rooted in what’s called the Rouge Token (RGE), an ERC20 compliant token that’s built on top of the Ethereum platform and that is designed to be used by all actors on the Rouge Network platform (so, issuers, publishers, users) and that also serves as the basis of the Rouge Network’s smart-contracts.

So how does it work in real life?

We took a look at the company’s White Paper (available here for anyone that’s looking to do a deep dive into how all this works) and Rouge provides a neat example that outlines the process flow associated with this sort of blockchain based coupon transaction.

We’ll simplify the example a bit, but it’s essentially as follows:

A blog owner wants to rent some of his display real estate to an advertiser and registers the space with the Rouge blockchain, with a minimum bid (the minimum he’s willing to accept) logged as part of a smart contract.

A retailer wants to advertise some coupons and they register their terms on the Rouge blockchain, which then connects the retailer with the above blog based on match-points between what the blog owner is willing to accept and what the retailer is willing to pay for the campaign (also the two are matched based on targeting, so if the retailer is looking to sell some jeans and the blog is a fashion blog, they’ll be matched).

The blog displays the coupon and a user sees it and claims it using the Rough platform (accessible via a smartphone). Once claimed, the coupon in linked only to that user and, either at this point or at the point at which the user redeems it with the retailer, the blog owner picks up a commission for the display ad.

It’s worth noting that this is a simplified version, there’s plenty that goes on behind the scenes to ensure that this process runs smoothly, but conceptually its as outlined above.

The idea, in a nutshell, is that the Rouge Project will replace centralized coupon middlemen with smart contracts on the decentralized Ethereum Virtual Machine. That’s the major upgrade here and it’s the change that allows for the removal of all of the above-outlined issues and inefficiencies that exist within the coupon world today.

The company is currently in the pre-sale phase of its ICO, during which RGE tokens are available at a discount in return for participation (note, the discount tokens are tickered as RGX as opposed to RGE, for clarity purposes).

Any readers that want to pick up some discount tokens as part of the pre-sale should register interest here.

As far as implementation is concerned, full implementation of the Rouge Network platform is expected during the second quarter of 2018.

Check out Rouge’s White Paper here.

The company’s website is available here.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.

Crypto

BNB Price Surges Past $300, Faces Crucial $339 Hurdle: What’s Next?

Published

on

By

BNB price has noted significant gains over the past few days, surging past the psychological resistance of $300. The native cryptocurrency of the Binance Exchange has surpassed Solana to regain its position as the fourth-largest cryptocurrency by market cap. The digital currency has been rallying lately with a 7-day profit of more than 15%. Additionally, BNB has clocked a phenomenal gain of 38% in the month to date.

Binance Coin Outlook

BNB price has been on a strong bull run for the past week, breaking out of its consolidation. Even so, the asset has experienced a correction in its uptrend over the past 24 hours but remains above the crucial level of $300. BNB’s total market cap has decreased by 4% over the past day to $48 billion, while the total volume of the asset traded over the same period dipped by about 15%.

Over the past year, Binance Coin has had to cope with Fear, Uncertainty, and Doubt (FUD)  on the back of the regulatory troubles of its underlying exchange. Earlier, the BNB price touched a low of $223.50, a few days after its former CEO, Changpeng Zhao, pleaded guilty to money laundering charges. However, the cryptocurrency has managed to rebound 46% in value since then.

The recent price rally has been associated with various positive developments in the Binance ecosystem, including the Introduction of the Isolated Margin Auto-Transfer Mode. This feature enables…

Continue Reading

Altcoins

Solana Price Surges Beyond $100, Dethroning Ripple and BNB To Secure Fourth Place

Published

on

By

Solana price performance in recent times has been remarkable, surpassing Ripple and Binance Coin to become the fourth-largest cryptocurrency by market cap. The SOL price breached the critical level of $100 for the first time since April 2022 over the weekend to imbue optimism among investors. However, the altcoin has corrected by 7%, suggesting that the market is overheated. At the time of writing, the ‘Ethereum killer’ was trading slightly lower at $111.60.

SOL Outlook

Solana price has made a significant recovery over the past few weeks, climbing above the psychological level of $100. The altcoin has been one of the best-performing assets this year, extending its year-to-date gains to more than 1,025%, with more gains recorded in the past month alone. However, even with such growth, analysts have noted that Solana has a bleak chance of topping its ATH of $260.

The reason behind this is the increase in supply relative to its value. In November 2021, when the Solana price hit its all-time high of $260, its total market capitalization was around $78 billion. Despite the value of the crypto asset being less than half of what it was at the top, its market cap is currently hovering near $50 billion.

This has been brought about by the increase in the Solana supply by more than 100 million SOL over the past two years. According to some analysts, for the altcoin to retest $260, its…

Continue Reading

Altcoins

Solana Price Skyrockets to 20-Month Peak Amidst Memecoin Frenzy

Published

on

By

Solana price has noted significant gains over the past few weeks, climbing to its highest level since April 2022. The ‘Ethereum Killer’ almost topped the crucial level of $100 on Friday, before pulling back slightly. The asset’s recent surge has catapulted Solana’s total market cap to $39.6 billion, ranking 5th after and above BNB and XRP, respectively. Solana has jumped by more than 22% in the past week and more than 80% in the month to date. At the time of writing, SOL price was trading 0.90% lower at $93.10.

Catalysts Behind SOL’s Rally

Solana price has been on a strong bull run over the past few days, rocketing to its highest level in 20 months as the network benefits from the substantial activity and strong interest in memecoins. The SOL token, the native digital asset of the high-performance blockchain platform Solana, has shown some serious strength over the past few weeks, outperforming all the altcoins in the market.

The recent surge in the Solana price has been linked to heightened on-chain activities on the Solana blockchain. Notably, the ongoing hype for the blockchain’s speedy transactions, cheap fees, and a lottery of meme coin issuances has buoyed SOL’s on-chain activity. Metrics have revealed that Solana has been the strongest draw among on-chain traders, with trading volumes and network fees outperforming Ethereum- the largest altcoin by market cap.

Cited figures provided by DeFi aggregator DeFiLlama

Continue Reading

Trending