BitClave Search Engine Taps the Ethereum Blockchain to Decentralize Advertising, ICO Planned

BitClave, an Ethereum blockchain based search engine, marks an attempt to decentralize online advertising by allowing users to be compensated for their data directly from the retailers they are searching for, making third party advertising unnecessary.

The BitClave Active Search Ecosystem (BASE) will allow users to control their data and decide who has access to it. Retailers, for their part, gain a direct connection to a potential customer and can offer targeted promotions.

The ecosystem is designed to keep prices fair and remove intermediaries. That is how BitClave can disrupt the advertising industry.
Eliminate Intermediaries

BitClave utilizes the strengths of traditional online advertising, but eliminates privacy infringement, third party networks and untrusted data sources. Businesses will no longer have to pay middlemen to reach a captive audience. Nor will their advertising be wasted on audiences that have no interest in their offers.

A BitClave user searching for a new car can opt-in with certain dealers. The car dealers, in turn, will make offers. Whether or not the customer accepts the offer, they earn BitClave Consumer Activity Tokens (CATs) from all dealers making an offer.