Until you take the plunge and start to produce regular content which is displayed on the web for the world to read, you struggle to comprehend how much work goes into the formatting aspect of your piece. The images used form an integral part of your story which aims paints a picture in the mind of the reader, which lures them deeper into the content. We have to delve into the world of stock photography to find the perfect image and to make ensure that we also have a license to re-use someone else’s property.
This is where there is currently a huge grey area in the stock photography industry. Two giants (Shutterstock & Getty Images) currently dominate the sector and because their grip on the industry is so tight, they can claim 85% of the fee paid for an image. Which leaves the photographer, the creator of the asset, with just 15% of the fee for their hard work. An unfair method of distribution where essentially the intermediary is taking the Lion’s share of the profit.
Wemark is building a blockchain based content ecosystem which eliminates intermediaries and puts the control of the content back into the hands of the people that created it. Allowing photographers to retain the rights they have over their property and also most of the profit received for it.
The injection of blockchain technology allows for a seamless transition between parties. The owner defines all the details of the content sale and the platform integrate it to a smart contract. When a purchase is made, a smart contract is triggered and the payment is processed. This delivers the specified funds to the content creator and simultaneously delivers the content and the applicable rights for the content to the buyer. The purchase is recorded onto the Ethereum blockchain and is set as indisputable evidence for all parties to see. The blockchain is essentially removing all possibility for potential transaction disagreements. The autonomous protocol processes payments, issues and registers specific licenses on the blockchain and then provides access to the content for the customer.
The Wemark platform is initially targeting the stock photograph sector but they are setting their sights on transforming content distribution industry across all applicable avenues. The initial platform designed specifically for photographers was launched a few weeks ago and has seen an overwhelming initial response from the community. Thousands of photographers have already signed up and submitted over 40,000 photos, which includes many of the best content providers who produce regular content on today’s major platforms. This allows photographers to establish and maintain their rights and ultimately make more revenue, doing what they love.
To avoid the one-sided ethos which has been a part of the industry for some time, the creators that use Wemark are also stakeholders of the platform. This means that they get paid in Wemark’s native cryptocurrency (WMK) and the value of their earnings within the platform may increase or decrease according to the growth and development of the platform.
The Wemark team has an impressive wealth of knowledge spanning throughout the industry. They also have what can only be described as an army of advisors by their side, heralding from many of the major players within the sector. Key names to note within the Wemark advisory board are Michael C. Lesser, who built and led the legal department at Shutterstock. Lars Perkins, who is the founder and former CEO of Picasa and also Keren Sachs, a former director of content development at Shutterstock. A plethora of industry leaders and VC’s have jumped on board the project to revolutionize a sector which is crying out for a shake-up. Which has been further aided by top VC’s in Israel, New York, and Silicon Valley. Definitely a project to bookmark.
Wemark have scheduled a token sale for the WMK token
When – The token sale will begin on June 7th, 2018 and is scheduled to end June 21st, 2018
Token – WMK
Price – $0.20
Supply – A total supply of 135 million tokens will be created, with a maximum number of 51 million (38%) tokens to be sold
Platform – Ethereum
Accepting – ETH
Hardcap – $8 million USD
A link to request the Wemark whitepaper
Where to participate in the Wemark ICO
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Image courtesy of Dark Dwarf via Flickr