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Why Blogging Is The Best Strategy To Drive Awareness About Your Crypto Startup

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Driving awareness about your crypto startup is vital as it will lead to the success of your business. One way to create awareness is to blog. Blogging is carried out by many companies and as is an excellent way to reach out to your audience and the community of individuals you are targeting. Blogging provides a unique space where you can explore topics and ideas related to your industry and where your audience can interact with you. You can also flaunt your expertise which will make your blog more credible as individuals would come and visit your site for advice. Well written content can also help you climb up the search engine ladder along with keywords. Here are a few reasons why blogging is one of the best strategies to drive awareness about your crypto startup.

Image Source: HubSpot

Blogging can boost your traffic and organic rankings. If you can understand how search engines work you will be able to understand the value that regular blogging can bring to your startup and how it can create awareness. Majority of the major search engines thrive on fresh, relevant content. When a business creates a blog, mostly what it is doing is providing search engines such as Google, new content for its index. What this means is if an individual were to search google and something of relevance is in the blog post, it would pop up in the list of results from their search making it an option for your audience to choose from. The more blogs that you put out, the higher the chance of the search engine finding your website especially when using keywords. Blogging is also inexpensive and is quite a straightforward way for businesses to get noticed.

Unlike before, it is now much easier to connect with your audience. Blogs allow you to develop and strengthen relationships with existing and new customers. Blogging is a unique space for both the business and the customer to interact and understand each other’s behaviour.  Knowing what your customer wants and engaging with them is an immensely important element of online marketing and branding. It is an excellent way to build trust with your target audience through high-quality content which they find relevant. This creates awareness about your start-up as it could potentially make it the go-to place for investors who want to be kept informed and up to date about what’s happening in your industry. The importance of this is that it will be shared through the network and will slowly make its way higher up the search engines rankings. Adding an active comment section allows you to interact with your audience, see what they think about your posts and hear what they have to say which can build trust.

After some times, with good content, the potential to become an industry leader in your chosen field can be an excellent opportunity. It does not matter how big or small your business is, blogging is a good way for your business to begin building trust and to establish its place in your chosen field. Providing content that is viewed as valuable, expert information, give your customers the chance to see the knowledge and expertise that you have gained as a business. In time, your customers will begin to search for your blog to learn something new that they may not know. This is how blogging can help you raise awareness of your site and also make you an industry leader.

Not only does blogging connect your band to your audience better, but it also creates an opportunity for sharing amongst each other which can increase the awareness of your business and its services. It gives your users the ability to share the link to your blog via their social media, sharing it with other like-minded individuals in their own network. They are technically doing the hard part for you and spreading your content via their own platform which will give the material more opportunities to be read by a wider audience. It also allows other business, which may be talking about topics related to your blog post to add them into their own blog posts for added information or insight. Again this will not only bring traffic to your site, but it will also open the opportunity for your content and startup to be considered at quite a high standard.

It’s quite hard to get yourself and your brand out there which why it’s good to use all the help that you can get. This is why blogging is one of the best ways to start. If you are interested in increasing your online exposure while establishing yourself as an expert in your industry, then you will want to take advantage of blogging and use it like the powerful tool that it is. For a startup, blogging is a must. Budget restraints in startups prevent it from implementing more advanced methods of marketing which is why crafting unique, relevant and engaging blogs for your site can create the awareness you need for your crypto startup.

Bitcoin

The Crucial Role of Cryptocurrencies & Blockchain in Modernising The Telco Industry

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blockchain

Blockchain has caused quite a stir in recent years. In fact, there’s a school of thought that firmly believes the digital ledger technology will prove to be the 21st Century’s biggest innovation

There are a great many industries braced for the disruptive force of blockchain, and the sweeping benefits it can bring to telecommunications can’t be underestimated. 

A blockchain is a decentralised, distributed, public digital ledger that’s fundamentally used to record transactions online. Every transaction that takes place is recorded across an extensive array of computers in a way that ensures that any individual record within the chain can’t be tampered with or retroactively modified. 

Because of the virtually impregnable security associated with blockchain and the efficiency that comes with a fully decentralised ledger, there’s plenty of potential for the technology within the telco industry in particular – especially given the financial flexibility that comes with cryptocurrency transactions beyond borders. 

Let’s take a deeper look at the important role that both blockchain and its associated cryptocurrencies can play in modernising and securing the telco industry:

Unprecedented security

The arrival of blockchain is causing a stir at Deloitte. The professional services giant has contributed tens of thousands of words on blockchain within its ‘insights’ network, and there are few more fascinating than that between the burgeoning digital ledger and…

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Can Libra help the crypto industry to reach new heights?

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Libra is motivated and determined to change the face of payment procedures across the globe and make the blockchain-based project the leaders of payments.

The market for cryptocurrencies started with the launch of Bitcoin in 2009, and since then, so many cryptocurrencies have been launched that it gets hard to keep track of them. The crypto market has seen massive growth in the past 3-4 years as it started gaining attention from mass media, which helped in this boom.

From the past 2-3 years, several new cryptocurrency projects were launching in the market. Amid all this, the social media giant – Facebook announced the launch of their cryptocurrency platform, and this news got viral like wildfire. The announcement came forward in June, and the upcoming cryptocurrency is known as Libra, and it’ll come with its dedicated wallet called Calibra.

What is Libra?

Libra is a permissioned blockchain-based digital currency which is being developed under the supervision of Facebook’s vice president, David A. Marcus. The cryptocurrency is under development in partnership with an independent, non-profit member Libra Association. Facebook is the second member of the project, and these companies aim to use Facebook’s user base for the promotion of the digital currency when it is launched. The transactions and the cryptocurrency will be managed and cryptographically entrusted by the Libra Association.

Note: Libra Association was established by Facebook to look after the cryptocurrency and the transactions, and it was founded in Geneva, Switzerland.

The development of the cryptocurrency and a blockchain network started back in 2017, and…

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Why Blockchain Projects Keep Failing

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If you’ve been keeping up with news coming out of the blockchain community over the past year, you’ve probably heard countless projects hyped as the next best thing—only for them to fall off completely off the map a few months later. While some of these projects offered no practical solutions and seemed destined to fail, others creatively used blockchain technology to enhance the way we perform day-to-day tasks.

So, What’s the Problem?

For starters, many of these founders have no real experience running a business or managing finances. Instead, teams are usually comprised of programmers and tech geeks with the ability to develop blockchain-driven apps, but have no clue about project management, allocating resources, effective team building or marketing.

What’s more, when you look at the average blockchain start-up’s website, you’ll probably find a list of team members with accolades a mile long. And many of these “achievements” are in similar blockchain projects that have yet to take off. This makes it hard to distinguish between what is hype and what is credible information, which scares off all but the high-risk investor.

Project Success Starts at the Team Level

The sudden interest in cryptocurrency and blockchain technology can be compared to the California Gold Rush. Everyone wants to get in on the ground floor so that they can make as much money as possible.

Unfortunately, this mentality isn’t just present among investors — it’s how team members operate, as well.…

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