Blogs

AdEx Enters Mainstream Economy With Ink Partnership To Auction Ad Spaces

Published

6 years ago

December 11, 2017

AdEx has teamed up with the world’s biggest travel media company Ink, to auction up to 2 million ad spaces on blockchain technology. Under the terms of the agreement, the ad exchange company will manage the ads on its underlying technology as Ink awards the bids.

AdEx- Ink Partnership

The partnership is a big deal given that it brings two companies that are juggernauts within their respective areas of operations. AdEx with its Ethereum platform is a decentralized ad exchange company that uses smart contracts to help publishers and advertisers interact transparently and seamlessly. Its platform boasts of popular blockchain partners such as NEO, Wings, and Fintech blockchain Group.

Ink, on the other hand, boasts of effective advertising content that reaches over 775 million passengers a year. The travel media company has partnerships with over 22 airlines. The collaboration will allow the two companies to hold an auction on blockchain for ad spaces on various boarding passes. It will also mark the first time that advertising campaigns are carried out on blockchain spaces.

The collaboration will also mark the first time that a company focused on the blockchain technology has sought to venture into the mainstream economy.

“This is a giant step for us as it bridges travel media, advertising, and blockchain to offer advertisers, even more, opportunities for reaching their desired target audiences,” said AdEx CEO, Ivo Georgiev

The 2 million ad spaces up for grabs are already eliciting strong demand according to the Chief Executive Officer. EToro and Propy are some of the companies that have expressed a desire to bid for ad spaces in the upcoming auction.

Flixxo Collaboration

In addition to Ink partnership, AdEx has forged a partnership with video distributing company Flixxo to allow content producers distribute and monetize video content. Flixxo boasts of a solution that combines blockchain technology with BitTorrent communications protocol to facilitate peer to peer file sharing.

Flixxo users will now be able to enjoy a decentralized video-serving network by essentially sharing their devices resources.

“We are glad to partner with a platform that aims at revolutionizing the video on demand (VOD) industry. The AdEx team comes from a similar background developing the video entertainment hub Stremio, and VOD is close to our expertise, as well as to our hearts,” said Mr. Georgiev

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.

Image courtesy of Christina Saint Marche via Flickr

Altcoins

XNO Token of Xeno NFT Hub listed on Bithumb Korea Exchange

Published

3 years ago

January 25, 2021

chainwire

Hong Kong, Hong Kong, 25th January, 2021, // ChainWire //

Xeno Holdings Limited (xno.live ), a blockchain solutions company based in Hong Kong, has announced the listing of its ecosystem utility token XNO on the ‘Bithumb Korea’ cryptocurrency exchange on January 21st 2021.

Xeno NFT Hub (market.xno.live ), developed by Xeno Holdings, enables easy minting of digital items into NFTs while also providing a marketplace where anyone can securely trade NFTs.

The Xeno NFT Hub project team includes former members of the technology project Yosemite X based in San Francisco and professionals such as Gabby Dizon who is a games industry expert and NFT space influencer based in Southeast Asia.

NFT(Non-Fungible Token) technology has recently gained huge focus in the blockchain arena and beyond, making waves in the online gaming sector, the art world, and the digital copyrights industry in recent years. The strongest feature of NFTs is that “NFTs are unique digital assets that cannot be replaced or forged”. Unlike fungible tokens such as Bitcoin or Ether, NFTs are not interchangeable for other tokens of the same type but instead each NFT has a unique value and specific information that cannot be replaced. This fact makes NFTs the perfect solution to record and prove ownership of digital and real-world items like works of art, game items, limited-edition collectibles, and more. One of the ways to have a successful…

Altcoins

Should Crypto Projects Devote Resources to Community Growth and Marketing?

Published

3 years ago

December 31, 2020

Paul Wilson

2020 has been an incredible year for crypto as investors have generated windfall profits and crypto projects have seen their businesses gain the spotlight they’ve been looking for. While Bitcoin has received most of the attention after major institutional investors announced they were accumulating the increasingly scarce asset, many altcoins have also seen their fair share of glory. When looking at all the big winners of the past year, the first project that probably comes to mind is Chainlink, having appreciated by more than 550% YTD and now valued at over $4.5 billion. But, the actual biggest winner of the year is HEX with a YTD return of over 5,000%.

I mention both of the above projects as they have each taken slightly different paths to achieve greatness. Chainlink has devoted resources toward building a fundamentally sound business with many strategic partnerships while HEX has spent vast sums of money on marketing and promotion. Both approaches are valid, but one thing is certain, it is absolutely imperative for crypto projects to let the crypto community know what makes them special. Of course, one of the reasons that makes crypto so valuable is the powerful blockchain technology that most projects are utilizing.

Cryptocurrency vs. Blockchain Technology

It’s important to make a distinction between blockchain technology and cryptocurrency. Although they are often used interchangeably, they are different. Blockchain technology and crypto were both created after the 2008 financial crisis, but cryptocurrency…

Altcoins

XENO starts VIP NFT trading service and collaborates with contemporary artist Hiro Yamagata

Published

3 years ago

December 24, 2020

chainwire

Hong Kong, Hong Kong, 24th December, 2020, // ChainWire //

The XENO NFT Hub (https://xno.live) will provide a crypto-powered digital items and collectables trading platform allowing users to create, buy, and sell NFTs. Additionally it will support auction based listings, governance and voting mechanisms, trade history tracking, user rating and other advanced features.

As a first step towards its fully comprehensive service, XENO NFT Hub launched a recent VIP service to select users and early adopters in December 2020 with plans for a full Public Beta to open in June 2021.

“NFTs are extremely flexible in their usage, from digital event tickets to artwork, and while NFTs have a very wide spectrum of uses and categories XENO will initially focus its partnership efforts and its own item curation on three primary areas: gaming, sports & entertainment, and collectibles.”, said XENO NFT Hub president Anthony Di Franco.

He also added “This does not mean we will prohibit other types of NFTs from our ecosystem However, it simply means that XENO’s efforts as a company will be targeted into these verticals initially as a cohesive business approach.”

Development and Procurement Lead, Gabby Dizon explained, “Despite our initial focus, we found ourselves with a unique opportunity to host some of the works of Mr. Hiro Yamagata. We are collaborating with Japanese artist Hiro Yamagata to enshrine some of his artwork into NFTs.”

Mr. Yamagata has…