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eToro launches #WelcomeToTheClub Premier League UK campaign

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Global multi-asset investment platform eToro has launched eToro FC, a community for football fans interested in learning about cryptoassets and investing, as part of its new #WelcomeToTheClub Premier League campaign.

In August, eToro partnered with seven Premier League clubs in deals that were paid for using bitcoin. From today, eToro will work with those seven clubs (Cardiff City FC, Crystal Palace FC, Brighton & Hove Albion FC, Leicester City FC, Newcastle United FC, Southampton FC, and Tottenham Hotspur) to help educate football fans on investing by providing educational materials, tutorials and market news. Members of the eToro FC community will also have access to unique football content and the ability to enter competitions.

Iqbal V. Gandham, UK Managing Director at eToro, said:“#WelcomeToTheClub will help educate football fans who are new to investing. We carried out our Premier League sponsorship deals using bitcoin as a first step in showing the role cryptoassets could play in global sport. We hope to continue this with information which enhances fans knowledge on the potential of cryptoassets along with investment in more traditional asset classes”.

Kicking off the campaign, the brand has signed up comedian and TV presenter Lloyd Griffith to front the video series, eToro Crypto Factor. This will see leading players from each partnered Premier League club taking on three football challenges which have similar traits to the world of investing.

A teaser video can be viewed here:

Southampton

Crystal Palace

Brighton

Leicester

Cardiff

Newcastle

Further club videos will be released throughout the season.

#WelcomeToTheClub branding will be seen throughout the Premier League with eToro incorporating the campaign across their club partnership rights including pitch LEDs, stadium advertising, social media and more.

Learn more about the investment community for the fans at www.eToroFC.com #WelcomeToTheClub

About eToro:

eToro empowers people to invest on their own terms. The platform enables people to invest in the assets they want, from stocks and commodities to cryptoassets. eToro is a global community of more than ten million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.

eToro is regulated in Europe by Cyprus Securities and Exchange Commission and regulated by the Financial Conduct Authority in the UK.

Cryptoassets are unregulated and can fluctuate widely in price and are, therefore, not appropriate for all investors. Trading cryptoassets is not supervised by any EU regulatory framework. Your capital is at risk.

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Case for Universal Basic Income Gains Strength As Recession Fears Deepen

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Britain’s protracted and problematic Brexit from the European Union, coupled with China’s falling exports and America’s record trade deficit, has deepened fears of a recession at the start of 2019.

Those looking beyond the doom and gloom believe the case for universal basic income (UBI) is getting stronger by the day – and now technological advancements are making it a viable option, moving it from theory to reality.

UBI is a revolutionary economic concept whereby every individual is granted a fixed, minimum wage to cover basic needs. With the threat of a global financial crisis, projects that explore distribution mechanisms to assist the poorest in society are gaining interest and support.

For instance, GoodDollar, a research hub that is experimenting how decentralized cryptocurrencies and blockchain technology may enable models based on UBI with the central aim of reducing global wealth inequality, is generating interest from all over the world. 

In mid-January, French crypto-finance website VideoBourse spoke at length with Yoni Assia, eToro Co-Founder, and Chief Executive, who launched GoodDollar at Web Summit in Lisbon in November 2018.

“GoodDollar is a non-profit project eToro is supporting,” said Mr. Assia in the VideoBourse interview, acknowledging that his multi-asset investment platform has committed an initial…

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From successful entrepreneur to successful CopyPortfolio investor: Meet Chris Hyland

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Chris (@ChrisHyland) from the UK is a successful entrepreneur who founded one marketing agency that went global and is now the head of another company he founded, The Happiness Index.  He is an active investor on eToro and a fan of the platform’s CopyPortfolio investment strategies. We asked him to answer a few questions about himself and his trading habits:

65% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. This is not investment advice.

  1. Tell us a little bit about yourself?

I grew up in the UK in Sussex. I am an entrepreneur – at the age of 26, I started a digital marketing agency called 4Ps Marketing with a friend/ business partner. The agency eventually went global and was sold to a larger company, NetBooster.

  1. How did you end up building The Happiness Index?

Through experience at 4Ps Marketing, and having to deal with a lot of people, you kind of learn how important it is for people to be happy and motivated in their jobs. This is what our new business, The Happiness Index, focuses on. The mission is to change the world and redefine work/life…

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5 copy trends: The cringe, the funny and the awesome

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Copying other people’s mistakes can lead to ground-breaking innovations and even aid the human ability to adapt research shows. Even animals and birds acquire some of their vital life skills and knowledge through low-cost copying. That’s because the individuals we tend to copy are typically top performers in their field, so we automatically skip the time-consuming trial and error stage.

Copying is such a huge part of today’s society that we had to draw a list of the top 5 hottest copy trends that shaped 2018 and we expect to see in 2019.

1: China has created perfect copies of Europe’s prettiest capitals

China’s love for Europe has given rise to a bizarre copy trend known as “duplicature”, which aims to create flawless copies of foreign cities with impressive architectural heritage. Thanks to this, the Chinese have their own Paris, Venice, Barcelona and other European gems. In fact, the Chinese Paris has recently celebrated its 10th anniversary. While, at first, these “fake cities” have struggled to attract residents, they’re full of the hustle and bustle of the city life today.

2. Food-inspired baby names

Choosing a name for a new baby is tough, so it’s not surprising that in 2018 parents have turned to favourite foods as the main source of namespiration. Topping this year’s most…

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