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Kind Ads – Streamlining the Digital Marketing Industry

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Kind Ads

Kind Ads seeks to disrupt the traditional advertising model by addressing the main challenges that players have to contend with. It transforms the marketing model, allowing publishers, audiences, and advertisers to eliminate hurdles and reap the most benefit.

The current advertising model is seriously flawed.

Internet users have to contend with a constant stream of irrelevant ads that ruin their browsing experience. This ineffective content does little in the way of marketing and as a result, has a much lower ROI than companies anticipate when they pay for ads.

On the other hand, publishers are always looking for the best way to reach their target audiences and get immediate payment. But they face insurmountable challenges on both counts. Advertising companies also have to deal with ever-rising costs, a large portion of which ends up in the middleman’s hands.

Getting Rid of Third-Party Intermediaries

The current advertising model treats the information collected from its users as a trade secret, protecting it by all means from the access of publishers and advertisers. As a result, they hold a monopoly-influence over the market in terms of demographics. This makes it impossible for any other players to achieve efficient targeted advertising.

The Kind Ads model breaks down the current information asymmetry by creating a transparent framework in which industry participants operate. Everyone including the end-user has the opportunity to gain from the system’s incentive structure.

A Bridge Connecting All Players

The Kind Ads ecosystem proposes a comprehensive solution that allows everyone in the current ecosystem to achieve their objective without a struggle.

On the one hand, advertisers will pay little to no fees, something that traditional ad networks charge heavily for. At the same time Publishers, who have been trampled by ad networks for nearly two decades will finally the vast majority of the revenue they deserve, and without delay. Finally, internet users will get relevant and non-intrusive ads.

Benefits for Everyone Involved

User privacy is at the core of this ecosystem as it intends to develop a less intrusive model by minimizing unwanted ads. The network’s users will be able to opt out of adverts and specify the amount of communication that they find suitable according to personal preferences.

These facilities will give the ecosystem an opportunity to weed out low-quality content publishers. At the same time, the users will be in a position to keep track of what publishers do with their data. They will specify the terms of use for their data and will get incentivized to offer greater access.

Publishers on the platform will be subject to a rating algorithm based on the effectiveness of their campaigns and information from Oracles like Google Analytics. Publishers will have options to help them boost their score to increase their popularity and earning power on the platform. This system will make it easy for advertisers to identify the best publishers to work with and ensure a good ROI for their brand marketing campaigns.

At the moment, advertisers have no platform on which they can directly run their campaigns and reach target subscribers across several publishers. This ecosystem, however, allows the two parties to connect transparently, execute ethical subscriber transfers and track the effectiveness of their campaigns. And a major highlight of the platform is that it charges zero fees for advertisers.

Integration Capacity

The Kind Ads ecosystem also offers integration capability with various market apps. This allows app providers to launch their new and existing innovations on the network without compatibility issues. The platform is browser agnostic and this is a major merit that it holds over competitors.

BAT is one of its foremost competitors but compared to Kind Ads, it is rather impractical due to the browser hook, whilst Kind Ads works with all the browsers.

The Team behind the Project

The team behind the project inspires confidence in the model as it is comprised of seasoned market players with years of experience in related fields. The executive team is made up of co-founders Saulo Madeiros and Rafael Mayrink, who also cofounded NBPR International LTDA, an agency that assists large enterprises with their digital marketing campaigns. Their client base currently spends a total of more than $100 million annually on marketing.

Neil Patel is an active advisor to the company; he founded QuickSprout, KISSmetrics, and CrazyEgg, and has assisted industry bigwigs like Amazon, Viacom, and NBC to increase their revenue. Trevor Koverko brings in experience from his own blockchain company as well as his advisory role on the Ethereum network.

Kind Ads has a simple mission, which is to create a one-of-a-kind online advertising platform that reclaims power from the middleman and hands it back to the users, publishers, and advertisers. This will greatly streamline the industry and result in the greatest good for all players.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Kuldeep Singh via Flickr

Ethereum

How can Ethereum casino improve the online gambling industry?

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Ethereum Casino

The undisputed king of the cryptocurrency industry is Bitcoin for the moment. This is an undeniable fact, maybe because it was the first and has been around for more than 10 years. But coming in a close second place is the Ethereum that has also been around for quite some time now. When it first emerged, ETH brought some major improvements to the table, most notably even faster speeds of transactions and the smart contract technology. From the get go, crypto casinos noticed the potential of Ethereum and that’s how the first ETH Casinos started to emerge. Since then Ethereum Casinos started going full throttle towards the progress of the gambling industry, bringing with themselves a ton of massive improvements that are truly revolutionizing the casino world.

The speed of Ethereum Casino

The first thing that everyone in the casino world notices is the incredible speed of the ETH Casinos. This is due to the fact that Ethereum uses smart contact technology that allows players to deal directly with the casino. This cuts down the time significantly and all processes are completed within a matter of minutes. For example, the classic online casinos take days to finalize the transactions, because they wait for 3-rd party organizations like banks. In case of Ethereum Casino, the deal happens directly, which translates into transfers that are made almost momentarily.

Security and Anonymity of Ethereum…

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Bitcoin

Is Bitcoin Esport Betting the next big thing in BTC Casinos?

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Bitcoin Casinos

Ever since the creation of the first sport games, people started enjoying the betting process. As the sports grew more popular around the world, so did the betting community and other than the physical betting shops, online sportsbooks have also started to emerge. Around 5 years ago the crypto gambling industry also made strides to join the fun and Bitcoin Casino started pouring its resources into providing proper sportsbook experience for their communities of players. For several years the things were steady and the concept of Bitcoin Betting was growing exponentially. Although recent events have significantly halted the progress of sports and betting, the new alternative started gaining traction in the gambling world, and that alternative was the Esport Betting. 

How did Esport Betting become so popular?

The beginning of 2020 was unprecedented for the history of mankind and all the global business, including the gambling industry. In the month of March, most of the sports stopped because of the ongoing global Covid-19 pandemic and betting services witnessed huge losses. That’s where the Bitcoin Casino industry found a viable alternative in the virtual sport segment. Because of that, Esport Betting has become increasingly more popular and the biggest BTC Casinos started providing a huge selection of tournaments in their sportsbook section.

How to participate in Esport Betting?

Esport Betting is basically the same process as the usual sports betting.…

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Ways To Become A Successful Trader

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If you want to start trading then you can trade in Forex market where you will find some great trading opportunities and you can take advantage from it if you know how to play the game in this market. At an early stage of trading almost all traders thinks that trading is all about setting up chart and entry and exit points. But if you want to be professional in this industry you must need to have knowledge about trading strategies, money management and should have control over your emotions. Now we are going to talk about a few tip which going to help you to stay alive in the trading game.

Study the Forex market

Having a sound knowledge about Forex trading is must if you want make a living from it. Traders need to know how this market works, the different currency pairs, how they behave, support and resistance and bid-ask price. There is also some complicated concepts like pips, spreads, leverage, slippage, commission etc. about which you need know clearly and able to calculate it without any confusion. You can analyze this market both technically and fundamentally, so you have to learn how to do them. There are lots of financial news publishes every day and a trader must need to understand those announcement and able to find out how the market can react to that news.

Choose…

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