Kind Ads seeks to disrupt the traditional advertising model by addressing the main challenges that players have to contend with. It transforms the marketing model, allowing publishers, audiences, and advertisers to eliminate hurdles and reap the most benefit.
The current advertising model is seriously flawed.
Internet users have to contend with a constant stream of irrelevant ads that ruin their browsing experience. This ineffective content does little in the way of marketing and as a result, has a much lower ROI than companies anticipate when they pay for ads.
On the other hand, publishers are always looking for the best way to reach their target audiences and get immediate payment. But they face insurmountable challenges on both counts. Advertising companies also have to deal with ever-rising costs, a large portion of which ends up in the middleman’s hands.
Getting Rid of Third-Party Intermediaries
The current advertising model treats the information collected from its users as a trade secret, protecting it by all means from the access of publishers and advertisers. As a result, they hold a monopoly-influence over the market in terms of demographics. This makes it impossible for any other players to achieve efficient targeted advertising.
The Kind Ads model breaks down the current information asymmetry by creating a transparent framework in which industry participants operate. Everyone including the end-user has the opportunity to gain from the system’s incentive structure.
A Bridge Connecting All Players
The Kind Ads ecosystem proposes a comprehensive solution that allows everyone in the current ecosystem to achieve their objective without a struggle.
On the one hand, advertisers will pay little to no fees, something that traditional ad networks charge heavily for. At the same time Publishers, who have been trampled by ad networks for nearly two decades will finally the vast majority of the revenue they deserve, and without delay. Finally, internet users will get relevant and non-intrusive ads.
Benefits for Everyone Involved
User privacy is at the core of this ecosystem as it intends to develop a less intrusive model by minimizing unwanted ads. The network’s users will be able to opt out of adverts and specify the amount of communication that they find suitable according to personal preferences.
Publishers on the platform will be subject to a rating algorithm based on the effectiveness of their campaigns and information from Oracles like Google Analytics. Publishers will have options to help them boost their score to increase their popularity and earning power on the platform. This system will make it easy for advertisers to identify the best publishers to work with and ensure a good ROI for their brand marketing campaigns.
At the moment, advertisers have no platform on which they can directly run their campaigns and reach target subscribers across several publishers. This ecosystem, however, allows the two parties to connect transparently, execute ethical subscriber transfers and track the effectiveness of their campaigns. And a major highlight of the platform is that it charges zero fees for advertisers.
The Kind Ads ecosystem also offers integration capability with various market apps. This allows app providers to launch their new and existing innovations on the network without compatibility issues. The platform is browser agnostic and this is a major merit that it holds over competitors.
BAT is one of its foremost competitors but compared to Kind Ads, it is rather impractical due to the browser hook, whilst Kind Ads works with all the browsers.
The Team behind the Project
The team behind the project inspires confidence in the model as it is comprised of seasoned market players with years of experience in related fields. The executive team is made up of co-founders Saulo Madeiros and Rafael Mayrink, who also cofounded NBPR International LTDA, an agency that assists large enterprises with their digital marketing campaigns. Their client base currently spends a total of more than $100 million annually on marketing.
Neil Patel is an active advisor to the company; he founded QuickSprout, KISSmetrics, and CrazyEgg, and has assisted industry bigwigs like Amazon, Viacom, and NBC to increase their revenue. Trevor Koverko brings in experience from his own blockchain company as well as his advisory role on the Ethereum network.
Kind Ads has a simple mission, which is to create a one-of-a-kind online advertising platform that reclaims power from the middleman and hands it back to the users, publishers, and advertisers. This will greatly streamline the industry and result in the greatest good for all players.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.
Image courtesy of Kuldeep Singh via Flickr
Zeex Expands Through Multiple New Partnerships
Zeex has inked a series of new deals with crypto wallet providers as a central element in the company’s move to revolutionize the wallet marketplace with its new proprietary gift card liquidity mechanism. Zeex has now signed deals with Bancor, Hooxi, Coinwall, Ginco, Sirin, and BreadWallet (BRD).
Zeex is a platform that confronts the most limiting obstacle in the crypto space: utility as a medium of exchange with a marketplace comprised of traditional products and services and traditional modes of commerce. Zeex offers users the ability to skip over the fiat currency step and make purchases by converting cryptocurrency into “corporate currency” through the Giftcard channel.
What’s the Big Deal?
At this stage, there are no truly effective means to circumnavigate the fiat step and utilize gift card exchange liquidity directly from cryptocurrency. While Coinbase has anointed the “Prepaid Crypto Giftcard” concept, this is a relatively recent development and the market has yet to comprehensively adjust.
Zeex has seized the initiative and emerged as the leading player on this front, with support from its non-blockchain sister, Zeek. Zeex has already lined up a series of blue-chip corporate brands, including Nike, ASOS, XBOX, Reebok, and Amazon, and is already pushing its minimum viable product iteration into late-stage production.
This is the…
Supporting with Five Highlights, the New Generation of ColdLar Wallet Pro 3 Shocked Release
The new generation of ColdLar Wallet Pro 3 has been released, which makes a great step to become the Guardian for the Blockchain Assets.
Most of the experienced customers of cryptocurrency circle have known about ColdLar Wallet for a long time. However, the beginners also can understand its concept though this article.
ColdLar Wallet is not only an intelligent hardware cold wallet product, but also a full set of security storage solutions for blockchain assets. ColdLar Wallet adopts the ideal of “Dimension Reduction Protection”, and it is composed of cold end wallet device and hot end APP.
The cold end is a hardware device, which looks like a cell phone without requiring a network connection, mainly responsible for building transactions and signing transactions. And the hot end APP need to connect to a network with broadcast transactions and query balances as its main tasks.
The unique structure of “Hardware Device Plus Mobile App” ensures that the private key will never connect to the network. The full set solution transmits the encrypted information by encrypted two-dimensional code or NFC, which can guarantee the absolute security of transactions.
The security storage solution of ColdLar is based on the security structure of ColdLar wallet. And it takes the secure storage and algorithm of the private key as its core, as well as relies on the strong research and development capability of ColdLar, for completely isolating the hacker attacks.
Humaniq Doubles Number of Nations Where it Brings Global Unbanked Better Options
London, September 20, 2018 – International FinTech company Humaniq today expands its global reach by launching the Humaniq app with full functionality – wallet & crypto emissions – in a further 24 countries. The launch, from Asia to Latin America, takes the total list of nations Humaniq App operates into 46. The expansion will provide both social and financial empowerment to the global unbanked population and widen the horizon for financial inclusion initiatives.
Launching the app in new continents with already close to half a million users onboard after less than a year Humaniq is ready for further rapid growth and achievements. As of today, the Humaniq App can be downloaded in 24 new countries: Republic of the Philippines, Myanmar, Sri Lanka, Papua New Guinea, Mongolia, Seychelles, Belize, Dominican Republic, The Bahamas, Guatemala, Honduras, Costa Rica, Venezuela, Guyana, Suriname, Paraguay, Oriental Republic of Uruguay, México, Albania, Montenegro, Macedonia, Republic of Serbia, Bosnia and Herzegovina, Republic of Iceland.
It is no coincidence that there are Southeast Asia and Latin American countries in the list of nations Humaniq now operates in. Humaniq will fill in the gaps in financial inclusion, bringing knowledge and skills that will help people to use financial products and services effectively and with a greater awareness of their rights and responsibilities in financial markets.
Today, there are approximately 1.7 billion people without any access to financial accounts, according to the World Bank’s Global Findex Database 2017 (Findex).…
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