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Kind Ads – Streamlining the Digital Marketing Industry

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Kind Ads

Kind Ads seeks to disrupt the traditional advertising model by addressing the main challenges that players have to contend with. It transforms the marketing model, allowing publishers, audiences, and advertisers to eliminate hurdles and reap the most benefit.

The current advertising model is seriously flawed.

Internet users have to contend with a constant stream of irrelevant ads that ruin their browsing experience. This ineffective content does little in the way of marketing and as a result, has a much lower ROI than companies anticipate when they pay for ads.

On the other hand, publishers are always looking for the best way to reach their target audiences and get immediate payment. But they face insurmountable challenges on both counts. Advertising companies also have to deal with ever-rising costs, a large portion of which ends up in the middleman’s hands.

Getting Rid of Third-Party Intermediaries

The current advertising model treats the information collected from its users as a trade secret, protecting it by all means from the access of publishers and advertisers. As a result, they hold a monopoly-influence over the market in terms of demographics. This makes it impossible for any other players to achieve efficient targeted advertising.

The Kind Ads model breaks down the current information asymmetry by creating a transparent framework in which industry participants operate. Everyone including the end-user has the opportunity to gain from the system’s incentive structure.

A Bridge Connecting All Players

The Kind Ads ecosystem proposes a comprehensive solution that allows everyone in the current ecosystem to achieve their objective without a struggle.

On the one hand, advertisers will pay little to no fees, something that traditional ad networks charge heavily for. At the same time Publishers, who have been trampled by ad networks for nearly two decades will finally the vast majority of the revenue they deserve, and without delay. Finally, internet users will get relevant and non-intrusive ads.

Benefits for Everyone Involved

User privacy is at the core of this ecosystem as it intends to develop a less intrusive model by minimizing unwanted ads. The network’s users will be able to opt out of adverts and specify the amount of communication that they find suitable according to personal preferences.

These facilities will give the ecosystem an opportunity to weed out low-quality content publishers. At the same time, the users will be in a position to keep track of what publishers do with their data. They will specify the terms of use for their data and will get incentivized to offer greater access.

Publishers on the platform will be subject to a rating algorithm based on the effectiveness of their campaigns and information from Oracles like Google Analytics. Publishers will have options to help them boost their score to increase their popularity and earning power on the platform. This system will make it easy for advertisers to identify the best publishers to work with and ensure a good ROI for their brand marketing campaigns.

At the moment, advertisers have no platform on which they can directly run their campaigns and reach target subscribers across several publishers. This ecosystem, however, allows the two parties to connect transparently, execute ethical subscriber transfers and track the effectiveness of their campaigns. And a major highlight of the platform is that it charges zero fees for advertisers.

Integration Capacity

The Kind Ads ecosystem also offers integration capability with various market apps. This allows app providers to launch their new and existing innovations on the network without compatibility issues. The platform is browser agnostic and this is a major merit that it holds over competitors.

BAT is one of its foremost competitors but compared to Kind Ads, it is rather impractical due to the browser hook, whilst Kind Ads works with all the browsers.

The Team behind the Project

The team behind the project inspires confidence in the model as it is comprised of seasoned market players with years of experience in related fields. The executive team is made up of co-founders Saulo Madeiros and Rafael Mayrink, who also cofounded NBPR International LTDA, an agency that assists large enterprises with their digital marketing campaigns. Their client base currently spends a total of more than $100 million annually on marketing.

Neil Patel is an active advisor to the company; he founded QuickSprout, KISSmetrics, and CrazyEgg, and has assisted industry bigwigs like Amazon, Viacom, and NBC to increase their revenue. Trevor Koverko brings in experience from his own blockchain company as well as his advisory role on the Ethereum network.

Kind Ads has a simple mission, which is to create a one-of-a-kind online advertising platform that reclaims power from the middleman and hands it back to the users, publishers, and advertisers. This will greatly streamline the industry and result in the greatest good for all players.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Kuldeep Singh via Flickr

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My Crypto Heroes Announces Issuance of MCH Governance Token

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Tokyo, Japan, 24th November, 2020, // ChainWire //

My Crypto Heroes is happy to announce the issuance of MCH Coin as an incentive to players in the My Crypto Heroes ecosystem, aiming to allow them to craft a “User-oriented world”. The MCH coin is available on Uniswap with a newly created pool with ETH. 

My Crypto Heroes is a blockchain-based game for PC and Mobile. It allows users to collect historic heroes and raise them for battle in a Crypto World. Officially released on November 30th, 2018, MCH has recorded the most transactions and daily active users than any other blockchain game in the world.

What is MCH Coin?

MCH Coin is being issued as an ERC-20 Standard Governance Token. The issuance began on November 9th, 2020, with 50 million tokens issued.

Of the funds issued, 40% are allocated to a pay for on-going development and as rewards for advisors and early investors. 10% are allocated to marketing and the growth of the ecosystem, and 50% are allocated to the community. The Distribution Ratio of the MCH Coin is subject to change via a governance decision.

The MCH coin will be used as a voting right as part of the ecosystem’s governance, with 1 coin being 1 vote. It will also be used for in-game utilities and payments. Additional information can be found here:

https://medium.com/mycryptoheroes/new-ecosystem-with-mchcoin-en-a6a82494894f

During December 2020 the first governance…

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Rewards Platform StormX Offers 50% Crypto Cashback Bonus for Thanksgiving

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Singapore, Singapore, 23rd November, 2020, // ChainWire //

Blockchain-based rewards platform StormX has released a seasonal promotion for its award-winning Crypto Cash Back App. The promotion will allow app users to earn a 50% bonus on top of their cashback between Thanksgiving Day and Cyber Monday (November 26-30).

StormX has also introduced a brand-new staking service, allowing users to earn an additional 50% per year when they stake STMX tokens. The native ERC20 token of the StormX ecosystem, STMX has a total supply of 10 billion and is available to trade at many of the world’s top exchanges, including Binance and Bittrex.

“With Bitcoin’s price approaching its all-time high, interest in cryptocurrencies has renewed, though some people believe it’s now too expensive to buy in,” said StormX CEO and Co-Founder Simon Yu. “What we have done is create an easy way for such individuals to accumulate bitcoin, ethereum and other cryptocurrencies via everyday shopping.

“We’re also excited to provide users with the ability to earn greater rewards simply by staking their tokens.”

Since the StormX mobile app launched its Shop feature with over 700 stores in February 2020, some 400,000 unique users have been added to the rewards platform. StormX has also witnessed over 50% month-on-month growth for sales. The app is available for download on the App and Google Play Stores, and can be downloaded as a browser add-on from the Chrome Web…

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3 Reasons Why Liquidity Dividends Protocol (LID) Will Be a Huge Winner

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Liquidity Dividends Protocol

Since 2017, cryptocurrency has experienced both the crazy highs and the crazy lows with fortunes being made and lost overnight.  That volatility is one of the main reasons why cryptocurrency has been relatively slow to gain mass adoption.  In addition to volatility, another concern for many is the lack of security and regulation in the market.  This can be seen through the countless exchange hacks and rug pulls that seem to occur on a weekly basis.  In order for cryptocurrency to move into the next stage of maturity and bring on mass adoption, investors and users will need to feel secure knowing that their funds are safe.  One promising organization that may have the perfect solution is Liquidity Dividends Protocol (LID).

What is Liquidity Dividends Protocol?

Liquidity Dividends Protocol is an up and coming organization that provides locked liquidity services to cryptocurrency projects that launch their offerings through ERC-20 tokens.  It lets non-custodial pre-sales lock liquidity of a token in a trustless manner through Uniswap.  This locking process will prevent every investor’s worst nightmare of seeing their hard-earned money disappear through “rug pull” scams that are designed to remove liquidity out of DeFi projects.

This year has seen an explosion of interest in Uniswap and DeFi projects.  Many investors have generated enormous returns on investments, but many have experienced the pain of being duped.  Below are three reasons why LID Protocol is poised to be a massive winner in…

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