Kind Ads seeks to disrupt the traditional advertising model by addressing the main challenges that players have to contend with. It transforms the marketing model, allowing publishers, audiences, and advertisers to eliminate hurdles and reap the most benefit.
The current advertising model is seriously flawed.
Internet users have to contend with a constant stream of irrelevant ads that ruin their browsing experience. This ineffective content does little in the way of marketing and as a result, has a much lower ROI than companies anticipate when they pay for ads.
On the other hand, publishers are always looking for the best way to reach their target audiences and get immediate payment. But they face insurmountable challenges on both counts. Advertising companies also have to deal with ever-rising costs, a large portion of which ends up in the middleman’s hands.
Getting Rid of Third-Party Intermediaries
The current advertising model treats the information collected from its users as a trade secret, protecting it by all means from the access of publishers and advertisers. As a result, they hold a monopoly-influence over the market in terms of demographics. This makes it impossible for any other players to achieve efficient targeted advertising.
The Kind Ads model breaks down the current information asymmetry by creating a transparent framework in which industry participants operate. Everyone including the end-user has the opportunity to gain from the system’s incentive structure.
A Bridge Connecting All Players
The Kind Ads ecosystem proposes a comprehensive solution that allows everyone in the current ecosystem to achieve their objective without a struggle.
On the one hand, advertisers will pay little to no fees, something that traditional ad networks charge heavily for. At the same time Publishers, who have been trampled by ad networks for nearly two decades will finally the vast majority of the revenue they deserve, and without delay. Finally, internet users will get relevant and non-intrusive ads.
Benefits for Everyone Involved
User privacy is at the core of this ecosystem as it intends to develop a less intrusive model by minimizing unwanted ads. The network’s users will be able to opt out of adverts and specify the amount of communication that they find suitable according to personal preferences.
Publishers on the platform will be subject to a rating algorithm based on the effectiveness of their campaigns and information from Oracles like Google Analytics. Publishers will have options to help them boost their score to increase their popularity and earning power on the platform. This system will make it easy for advertisers to identify the best publishers to work with and ensure a good ROI for their brand marketing campaigns.
At the moment, advertisers have no platform on which they can directly run their campaigns and reach target subscribers across several publishers. This ecosystem, however, allows the two parties to connect transparently, execute ethical subscriber transfers and track the effectiveness of their campaigns. And a major highlight of the platform is that it charges zero fees for advertisers.
The Kind Ads ecosystem also offers integration capability with various market apps. This allows app providers to launch their new and existing innovations on the network without compatibility issues. The platform is browser agnostic and this is a major merit that it holds over competitors.
BAT is one of its foremost competitors but compared to Kind Ads, it is rather impractical due to the browser hook, whilst Kind Ads works with all the browsers.
The Team behind the Project
The team behind the project inspires confidence in the model as it is comprised of seasoned market players with years of experience in related fields. The executive team is made up of co-founders Saulo Madeiros and Rafael Mayrink, who also cofounded NBPR International LTDA, an agency that assists large enterprises with their digital marketing campaigns. Their client base currently spends a total of more than $100 million annually on marketing.
Neil Patel is an active advisor to the company; he founded QuickSprout, KISSmetrics, and CrazyEgg, and has assisted industry bigwigs like Amazon, Viacom, and NBC to increase their revenue. Trevor Koverko brings in experience from his own blockchain company as well as his advisory role on the Ethereum network.
Kind Ads has a simple mission, which is to create a one-of-a-kind online advertising platform that reclaims power from the middleman and hands it back to the users, publishers, and advertisers. This will greatly streamline the industry and result in the greatest good for all players.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.
Image courtesy of Kuldeep Singh via Flickr
Ludos Protocol Makes a Strong Case for Investors in Blockchain Gaming
As games migrate to the blockchain and become increasingly complex, Ludos Protocol is set to capture this new market. It’s creating a solid ecosystem of DApps and toolboxes that provide Blockchain as a Service for developers to build and maintain sidechains.
Ludos Protocol solves one of the biggest issues that has given investors qualms about blockchain gaming: scalability. An overcrowded mainchain is a perennial problem that has hindered the progress of even the best-funded blockchain gaming applications. Thanks to a hybrid of Proof-of-Work and Proof-of-Stake consensus algorithms, Ludos Protocol is able to implement a multi-sidechain system. This allows any populated game to deploy its own sidechain of transactions while keeping the mainchain throughput at a minimum.
This is why Ludos Protocol has attracted investment from fund behemoth Softbank, whose previous ventures include Uber and Alibaba. Ludos Protocol is the fund’s third-ever foray into blockchain.
Industry trends attest to Softbank’s interest in Ludos Protocol. Gaming produced a global revenue of over $200 billion in 2017, according to the latest report by Digi-Capital. It is a figure that is expected to grow to $300 billion by 2021, making the industry one of the most lucrative in the digital economy. It is also one of the ripest for change by blockchain technology. The development of a comprehensive blockchain infrastructure that suits the evolving needs of the…
Why Investors Should Closely Follow the Earnings Season
The earnings season has arrived, and investors around the world are excited to see what reports are companies going to publish. This is important as these reports contain companies’ earnings for the current year, which can provide investors with some valuable insight.
No matter what announcements the company has made throughout the year, it is the earnings report that indicates the firm’s true performance. As such, it often has a significant impact on its public image, the price of its stocks, as well as investors’ interest.
Earnings reports can open up new opportunities
When it comes to the cryptocurrency markets, 2018 has brought both, volatility and stability. Most of the time, prices were relatively stable, but this state was only reached after a harsh drop in January 2018. Since then, several smaller price surges, followed by just as large price drops, hit the market once again.
As a result, crypto traders were prompted to look for alternative investments. Earnings seasons often present numerous opportunities for resourceful investors. Analysts claim that earning reports managed to significantly impact prices of shares (by over 5%) since 2001.
It is expected that a lot of companies will try to take advantage of the earnings season in order to make a comeback, especially after the hit that markets suffered back in October. Various firms will also likely show insight into how the market behavior affected their profits and business, in general.
Summary: Nimiq announces NET token end-of-life: The last and final opportunity ends on Friday, November 30, 2018 (3:00 PM GMT).
Surfacing in early 2017, Nimiq is the first browser-based blockchain and aims to be the most accessible, high performance, decentralized payment system. The Nimiq mainnet and its native NIM token have been operational since successful launch on April 14, 2018. Holders of the existing Ethereum-based (ERC20) NET token, used for project fundraising, have long been asked to claim their corresponding NIM tokens through the NIM Activation process. This process is coming to an end and with it, the NET token smart contract will be terminated (End-of-life of the NET token).
Following three deadlines and more than seven months of time to activate, the Nimiq team recently extended the NIM Activation grace period and now are giving NET holders a final chance to make use of their NET and claim corresponding NIM tokens. As of publication, around ~1’600 NET addresses had a balance of 10 NET or more with a total of ~20% of the original NET token supply outstanding for NIM Activation.
The last and final opportunity to complete NIM Activation ends by Friday, November 30, 2018 (3:00 PM GMT). As the NET tokens’ sole purpose is to use them to activate corresponding amounts in NIM tokens, the NET token smart contract will be stopped in…
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