Kind Ads – Streamlining the Digital Marketing Industry
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Kind Ads – Streamlining the Digital Marketing Industry

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Kind Ads
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Kind Ads seeks to disrupt the traditional advertising model by addressing the main challenges that players have to contend with. It transforms the marketing model, allowing publishers, audiences, and advertisers to eliminate hurdles and reap the most benefit.

The current advertising model is seriously flawed.

Internet users have to contend with a constant stream of irrelevant ads that ruin their browsing experience. This ineffective content does little in the way of marketing and as a result, has a much lower ROI than companies anticipate when they pay for ads.

On the other hand, publishers are always looking for the best way to reach their target audiences and get immediate payment. But they face insurmountable challenges on both counts. Advertising companies also have to deal with ever-rising costs, a large portion of which ends up in the middleman’s hands.

Getting Rid of Third-Party Intermediaries

The current advertising model treats the information collected from its users as a trade secret, protecting it by all means from the access of publishers and advertisers. As a result, they hold a monopoly-influence over the market in terms of demographics. This makes it impossible for any other players to achieve efficient targeted advertising.

The Kind Ads model breaks down the current information asymmetry by creating a transparent framework in which industry participants operate. Everyone including the end-user has the opportunity to gain from the system’s incentive structure.

A Bridge Connecting All Players

The Kind Ads ecosystem proposes a comprehensive solution that allows everyone in the current ecosystem to achieve their objective without a struggle.

On the one hand, advertisers will pay little to no fees, something that traditional ad networks charge heavily for. At the same time Publishers, who have been trampled by ad networks for nearly two decades will finally the vast majority of the revenue they deserve, and without delay. Finally, internet users will get relevant and non-intrusive ads.

Benefits for Everyone Involved

User privacy is at the core of this ecosystem as it intends to develop a less intrusive model by minimizing unwanted ads. The network’s users will be able to opt out of adverts and specify the amount of communication that they find suitable according to personal preferences.

These facilities will give the ecosystem an opportunity to weed out low-quality content publishers. At the same time, the users will be in a position to keep track of what publishers do with their data. They will specify the terms of use for their data and will get incentivized to offer greater access.

Publishers on the platform will be subject to a rating algorithm based on the effectiveness of their campaigns and information from Oracles like Google Analytics. Publishers will have options to help them boost their score to increase their popularity and earning power on the platform. This system will make it easy for advertisers to identify the best publishers to work with and ensure a good ROI for their brand marketing campaigns.

At the moment, advertisers have no platform on which they can directly run their campaigns and reach target subscribers across several publishers. This ecosystem, however, allows the two parties to connect transparently, execute ethical subscriber transfers and track the effectiveness of their campaigns. And a major highlight of the platform is that it charges zero fees for advertisers.

Integration Capacity

The Kind Ads ecosystem also offers integration capability with various market apps. This allows app providers to launch their new and existing innovations on the network without compatibility issues. The platform is browser agnostic and this is a major merit that it holds over competitors.

BAT is one of its foremost competitors but compared to Kind Ads, it is rather impractical due to the browser hook, whilst Kind Ads works with all the browsers.

The Team behind the Project

The team behind the project inspires confidence in the model as it is comprised of seasoned market players with years of experience in related fields. The executive team is made up of co-founders Saulo Madeiros and Rafael Mayrink, who also cofounded NBPR International LTDA, an agency that assists large enterprises with their digital marketing campaigns. Their client base currently spends a total of more than $100 million annually on marketing.

Neil Patel is an active advisor to the company; he founded QuickSprout, KISSmetrics, and CrazyEgg, and has assisted industry bigwigs like Amazon, Viacom, and NBC to increase their revenue. Trevor Koverko brings in experience from his own blockchain company as well as his advisory role on the Ethereum network.

Kind Ads has a simple mission, which is to create a one-of-a-kind online advertising platform that reclaims power from the middleman and hands it back to the users, publishers, and advertisers. This will greatly streamline the industry and result in the greatest good for all players.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Kuldeep Singh via Flickr

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Why You Should Use an E-Wallet When Gambling Online

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Thanks to the internet and technology, we all can play casino games anytime we want and wherever we are. Playing casino games remains to be the favorite hobby of many people, and in times like this, when the world is dealing with a pandemic, playing online is the safest way to continue this kind of hobby or entertainment.

Now, when it comes to playing online casino games, convenience always plays an important role. Part of this is ensuring that you safely make a deposit to your account and easily get to withdraw your winnings whenever you want to. 

When it comes to payment options, there are many that you can choose from. However, there’s one payment method that you should give a try if you haven’t tried it yet. It’s making use of an e-Wallet to make a deposit. Nowadays, there are many PayPal Casinos and other casinos that process payments made with e-wallets. If you haven’t tried it yet, here are great reasons why you should.

What is an E-Wallet?

Before we let you know what the benefits and advantages are, you first should understand what e-wallets are. An e-wallet sounds exactly what it is. It’s an online or digital wallet. This is where you can store your money electronically. This is also what you…

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4 Ways Live Poker Is The Most Social Way To Gamble Online

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social online gambling
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Sociability heightens the enjoyment you can get from gambling. And no game oozes more social interaction than poker.

Playing offline or in a less interactive online lobby can be fun. But they lack the people and personality which makes poker come alive.

On the other hand, live poker embraces the best of online and blends it with a genuine casino atmosphere. Not to mention you can soak up the fun without having to step foot outside your own door.

Read on to discover why live poker is the most social online gambling experience. 

Live poker offers a better social setting

Most online sites offer a chat bar or options to click on set phrases like ‘good game’ or ‘I’ll get you next time’. But in all honesty, they do nothing but remind of an obvious lack of social interaction.

Why settle for a little, when you could have it all? Live casinos offer both online play and a social setting that does its best to resemble a real casino.

Forget about scrambling through typos and clicking speech bubbles. You can easily strike up a conversation by just talking. Meaning that you can have fun without relying exclusively on gameplay.

If the social upsides of live poker are piquing your interest, you…

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Are Gambling Regulations For Slots Changing?

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When it comes to gambling laws and regulations, the situation is one of constant change. This is because the way the public reacts to gambling freedoms is unpredictable. Since the digital revolution of the mid-1990s, technology has made gambling readily available to the masses. The introduction of online casinos and slots has unsurprisingly changed the face of gambling beyond recognition. Gambling has increased amongst the public and people from all backgrounds are now indulging in this hobby. People now prefer online gambling to traditional forms of betting. The popularity of online gambling has boosted the revenue the gambling industry creates and this has mostly been driven by the popularity of online slots.  However, with so many new gamblers out there, problems have occurred with problem gambling and gambling addiction. 

The Importance Of New Laws 

With so many new punters out there and new forms of gambling being readily available to them, it is important that laws are constantly updated. These laws are not only designed to curb gambling addiction, but they are also put in place to protect punters from unscrupulous online casino establishments. When the first online casinos hit the internet there was little regulation of these virtual entities. The explosion in numbers of these virtual venues was met with a huge increase in complaints about them…

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