How Microsoft excelled in the computer technology industry, when so many others failed, is an intriguing story in itself. One of the primary reasons is that the technology used by Microsoft has proved to have more usability and durability than the ones used by other firms. However, another major factor that has attributed to the success of Microsoft has been its ability to successfully market its technological ventures.
One of the most successful marketing strategies of Microsoft has been the donation of computers, to low-income school districts in the 1980’s. This earned the tech giant major publicity through mentions in school newspapers, local radio and local television shows. This dissemination of information at grassroots level helped the tech conglomerate create its consumer base and garner significant self-promotion.
How Ripple Has Replicated Microsoft
Ripple has been replicating this marketing strategy of Microsoft with the aim of expanding its consumer base. The virtual asset company has been implementing similar marketing tools, one of which has been the recent donation to a school crowdfunding website called DonorsChoose.org, of an amount of 29 million dollars’ worth of XRP. This particular website is well-known throughout America for raising money for educational purposes such as books, field trips, and other necessary school supplies. Till date, this website has been successful in funding about 1.1 million school projects and reaching out to nearly 27.7 million students.
Ripple announced that this donation is the biggest ever gift made to a single charity in the history of crypto verse. Thousands of requests made by public school teachers made on the crowdfunding website DonorsChoose.org were fulfilled. The official press release of the company declared that this using this huge sum of money, classroom materials was bought for 28,000 teachers of public school across the 50 states of USA.
The founder and CEO of DonorsChoose.org, Charles Best, said that he had approached Ripple on account of the fact that Brad Garlinghouse, the CEO of Ripple has been involved with the charity foundation. A mail was then sent to Ripple executives describing the possible impact of this philanthropic action on the public school system of America. This is till date, the biggest effort made by Ripple to carry out a social program in a formalized capacity. The crowdfunding website, DonorsChoose.org has finalized on the decision of liquidating the donated amount of the Cryptocurrency Ripple into U.S Dollars over the subsequent weeks to ensure that the market price does not get affected at the current exchange rate, this donation is actually worth an amount slightly under 50 million XRP. Had the donation made in January, it would have amounted to only 7.5 million tokens of XRP as the peak global average of Ripple would have been, at that point, 3.84 dollars.
Ripple made the following announcement on its blog site:
“Today marks the first time in 18 years where the total number of projects on our site reads ‘0.’” DonorsChoose said in a blog post. “Thanks to Ripple’s gift, over the next few weeks tens of thousands more boxes full of supplies will start arriving in classrooms across the country.”
After Ripple made this hefty donation at DonorsChoose.org, necessities of 35,600 classrooms will be funded. This donation is slated to send immense product awareness throughout America, a region that has slacked in the valuation as well as knowledge of XRP, even though the entire conversation around cryptocurrency in the country stems from mass media generated FUD frenzy. The announcement of this donation by Ripple has resulted in a significant amount of media traction and national news coverage for Ripple.
XRP now will be used as digital means for paying for books, classroom equipment, technology, and student trips. Basically, cryptocurrency is bound to take over the computer tech industry. However, the general public perception of cryptocurrency that it is just some kind of financial speculation which is filled with schemes to make quick money in uncertain ways. Not many actually understand that the technology of cryptocurrency can go a long way in serving the society while also garnering positive publicity for itself. This donation from Ripple made to DonorsChoose.org will yield in a significant amount of product awareness for the cryptocurrency. This well-planned marketing and social outreach venture will disseminate the real potential of Ripple amongst the general public. This is very similar to the way Microsoft had carried out social outreach programs, thus becoming the leading manufacturer of computer technology and software and essentially a household name.
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Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.
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XNO Token of Xeno NFT Hub listed on Bithumb Korea Exchange
Hong Kong, Hong Kong, 25th January, 2021, // ChainWire //
Xeno Holdings Limited (xno.live ), a blockchain solutions company based in Hong Kong, has announced the listing of its ecosystem utility token XNO on the ‘Bithumb Korea’ cryptocurrency exchange on January 21st 2021.
Xeno NFT Hub (market.xno.live ), developed by Xeno Holdings, enables easy minting of digital items into NFTs while also providing a marketplace where anyone can securely trade NFTs.
The Xeno NFT Hub project team includes former members of the technology project Yosemite X based in San Francisco and professionals such as Gabby Dizon who is a games industry expert and NFT space influencer based in Southeast Asia.
NFT(Non-Fungible Token) technology has recently gained huge focus in the blockchain arena and beyond, making waves in the online gaming sector, the art world, and the digital copyrights industry in recent years. The strongest feature of NFTs is that “NFTs are unique digital assets that cannot be replaced or forged”. Unlike fungible tokens such as Bitcoin or Ether, NFTs are not interchangeable for other tokens of the same type but instead each NFT has a unique value and specific information that cannot be replaced. This fact makes NFTs the perfect solution to record and prove ownership of digital and real-world items like works of art, game items, limited-edition collectibles, and more.
NFTs are already being actively traded in markets globally. For…
Should Crypto Projects Devote Resources to Community Growth and Marketing?
2020 has been an incredible year for crypto as investors have generated windfall profits and crypto projects have seen their businesses gain the spotlight they’ve been looking for. While Bitcoin has received most of the attention after major institutional investors announced they were accumulating the increasingly scarce asset, many altcoins have also seen their fair share of glory. When looking at all the big winners of the past year, the first project that probably comes to mind is Chainlink, having appreciated by more than 550% YTD and now valued at over $4.5 billion. But, the actual biggest winner of the year is HEX with a YTD return of over 5,000%.
I mention both of the above projects as they have each taken slightly different paths to achieve greatness. Chainlink has devoted resources toward building a fundamentally sound business with many strategic partnerships while HEX has spent vast sums of money on marketing and promotion. Both approaches are valid, but one thing is certain, it is absolutely imperative for crypto projects to let the crypto community know what makes them special. Of course, one of the reasons that makes crypto so valuable is the powerful blockchain technology that most projects are utilizing.
Cryptocurrency vs. Blockchain Technology
It’s important to make a distinction between blockchain technology and cryptocurrency. Although they are often used interchangeably, they are different. Blockchain technology and crypto were both created after the 2008 financial crisis, but cryptocurrency…
XENO starts VIP NFT trading service and collaborates with contemporary artist Hiro Yamagata
Hong Kong, Hong Kong, 24th December, 2020, // ChainWire //
The XENO NFT Hub (https://xno.live) will provide a crypto-powered digital items and collectables trading platform allowing users to create, buy, and sell NFTs. Additionally it will support auction based listings, governance and voting mechanisms, trade history tracking, user rating and other advanced features.
As a first step towards its fully comprehensive service, XENO NFT Hub launched a recent VIP service to select users and early adopters in December 2020 with plans for a full Public Beta to open in June 2021.
“NFTs are extremely flexible in their usage, from digital event tickets to artwork, and while NFTs have a very wide spectrum of uses and categories XENO will initially focus its partnership efforts and its own item curation on three primary areas: gaming, sports & entertainment, and collectibles.”, said XENO NFT Hub president Anthony Di Franco.
He also added “This does not mean we will prohibit other types of NFTs from our ecosystem However, it simply means that XENO’s efforts as a company will be targeted into these verticals initially as a cohesive business approach.”
Development and Procurement Lead, Gabby Dizon explained, “Despite our initial focus, we found ourselves with a unique opportunity to host some of the works of Mr. Hiro Yamagata. We are collaborating with Japanese artist Hiro Yamagata to enshrine some of his artwork into NFTs.”
Mr. Yamagata has been…