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The Rouge Project is Carrying The Billion Dollar Coupon Space Into The Future

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Rouge Project
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Whichever statistics you read, the global coupon market is expanding dramatically. A study from Juniper Research predicts that there will be 1.05 billion mobile coupon users by 2019 and another report on the prospects of the global mobile coupon market forecasts growth at a CAGR of 73% between 2016 and 2020.

Shoppers want coupons and as per the old adage, the customer is always right, retailers want to provide them.

Right now, however, the industry is in dire need of an upgrade. Many retailers and shoppers still rely on physical coupons, which are expensive, inefficient and prone to a range of issues – double spending, repudiation, etc.

One company is positioning itself to solve this issue – The Rouge Project.

Rouge has applied distributed ledger technology (DLT) or, to use a term that’s perhaps more familiar to readers, blockchain technology, to the coupon space and, in doing so, has created a solution that not only promises to meet the above discussed growth in demand for coupons (and, specifically, mobile-based digital coupons) but that also provides a technological framework from which the industry can reinvigorate itself.

These are grand claims, of course – how has Rouge achieved the above?

The company’s solution is rooted in what’s called the Rouge Token (RGE), an ERC20 compliant token that’s built on top of the Ethereum platform and that is designed to be used by all actors on the Rouge Network platform (so, issuers, publishers, users) and that also serves as the basis of the Rouge Network’s smart-contracts.

So how does it work in real life?

We took a look at the company’s White Paper (available here for anyone that’s looking to do a deep dive into how all this works) and Rouge provides a neat example that outlines the process flow associated with this sort of blockchain based coupon transaction.

We’ll simplify the example a bit, but it’s essentially as follows:

A blog owner wants to rent some of his display real estate to an advertiser and registers the space with the Rouge blockchain, with a minimum bid (the minimum he’s willing to accept) logged as part of a smart contract.

A retailer wants to advertise some coupons and they register their terms on the Rouge blockchain, which then connects the retailer with the above blog based on match-points between what the blog owner is willing to accept and what the retailer is willing to pay for the campaign (also the two are matched based on targeting, so if the retailer is looking to sell some jeans and the blog is a fashion blog, they’ll be matched).

The blog displays the coupon and a user sees it and claims it using the Rough platform (accessible via a smartphone). Once claimed, the coupon in linked only to that user and, either at this point or at the point at which the user redeems it with the retailer, the blog owner picks up a commission for the display ad.

It’s worth noting that this is a simplified version, there’s plenty that goes on behind the scenes to ensure that this process runs smoothly, but conceptually its as outlined above.

The idea, in a nutshell, is that the Rouge Project will replace centralized coupon middlemen with smart contracts on the decentralized Ethereum Virtual Machine. That’s the major upgrade here and it’s the change that allows for the removal of all of the above-outlined issues and inefficiencies that exist within the coupon world today.

The company is currently in the pre-sale phase of its ICO, during which RGE tokens are available at a discount in return for participation (note, the discount tokens are tickered as RGX as opposed to RGE, for clarity purposes).

Any readers that want to pick up some discount tokens as part of the pre-sale should register interest here.

As far as implementation is concerned, full implementation of the Rouge Network platform is expected during the second quarter of 2018.

Check out Rouge’s White Paper here.

The company’s website is available here.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.

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Using Blockchain with Benefits to Your Business: Simple Explanations

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Let’s talk about cryptocurrency today. Although people say either “yes” and “no” to the digital money, this technology can be used in almost any business field. So what’s the reality? Can a business obtain any financial profit and benefit from using blockchain technology in its operations? Let us get all this straightened out.

Why Blockchain Is Beneficial for Business

Key advantages of blockchain technology are transparency and safety. The actions of all system participants are clear, this prevents the falsification of information and its leakage. Due to the fact that there is no single data center, the data cannot be deleted, for example, during a hacker attack. Thus, any blockchain development company can benefit a lot.

What is more, blockchain is beneficial for companies as a mean of simplifying and cutting costs for many business processes. Potentially, this technology is capable of eliminating many intermediaries during transactions or any other business operations. So it’s not surprising that the technology has quickly become popular with firms working in different industries around the globe.

According to the analyst firm Transparency Market Research, the industry will reach up to $20 billion by 2024, showing an annual growth of over 59%. The next big step towards the development of the technology is to assign a legal significance at the state level for it. This will expand all the scales and limits of the technology.

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Bitcoin bull run momentum builds up; price breakout imminent

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There is no doubt that Bitcoin is the most significant and largest success story in the cryptocurrency sphere despite the volatilities the powerful digital coin has been experiencing this year. 2018 has been a rough year for major cryptocurrencies including Bitcoin that has seen the prices of the virtual currency depreciate from a high of 20,000 US dollars in January 2018, to a low of 6,400 US dollars in October 2018.

Regardless of not much powerful performance, Bitcoin still maintains being the most sought-after virtual currency in the market. In totality, Bitcoin had a price appreciation of about 150,000 percent from its listing in July 2010 to the present day.

Bitcoins Brief Historical Evolution

In its lifetime so far, the number one ranked cryptocurrency has had its fair share of mixed bear runs, and bull runs throughout the years with the longest bear run being experienced in March 2014 and March 2015. However, in its history of up and down price progression throughout the years, gains have outweighed losses and Bitcoin has managed to record impressive highs of 20,000 US dollars as at December 2017.

As for this year, 2018 has been a nightmare for Bitcoin as its bullish gains have been low, recording shorter runs that have given rise to general losses attracting undue media attention from the general public and governments.

The Future of Bitcoin by Market Indicators

According to technical perspectives regarding Bitcoin price movements…

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Bitcoin

The low volatility of Litecoin and Bitcoin on the spotlight

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Just like many other cryptocurrencies, Bitcoin, as well as Litecoin, currently sit in vitality as much as the market is concerned. Will Bitcoin and Litecoin recover as much as many have been speculating? Apparently, it is hard to tell how the investors will react to all these recent events.

When looking at the current trend of the volatility of Litecoin and bitcoin prices in US dollars, it is quite clear to note that there is a decrease in volatility. The price of bitcoin stands at $6,574 with a slight change (24h) of +0.06%. On the other hand, Litecoin is trading at $53.94 with a difference (24h) of -1.45% at the press time. Basically, at the moment there isn’t a significant downward movement between the two cryptocurrencies.

Spectators Never Fail to Give Reasons

As always many spectators will seek to give some reasons for the trends and some think that the downward move is just a manipulation by some small group so that they can outscore the stock market. Perhaps, it is a bear market, and with the volatility of the coins being technically low, it means it is cheaper, which is definitely better.

The Real Meaning

What the trends literally mean is that there is an accountable resistance with both Bitcoin and Litecoin contrary to the expectations of many who were anticipating at least some positive movement after the sharp market rise last week.

However, that doesn’t mean that…

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