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TRON moves forward in business journey – remarkable brand value is created by TRON

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TRON is probably the best Wechat vendor in the blockchain industry. They have all kinds of merchandise: apparel, notebooks, USB drives, toys, etc., and they all have a unique TRON touch.

Why would a blockchain company want to be a Wechat vendor and make so much merchandise? Let’s take a look at TRON’s journey as a Wechat vendor.

In the tech industry, Xiaomi is supposed to be the best at merchandising. At first, they only made cell phones, just like every other cell-phone manufacturer; today, Xiaomi produces almost everything: from TVs and stereos to pots and pans and apparel. It’s fair to say that they are already a branded store.

Back when Xiaomi only sold cell phones, you could already find merchandise like T-shirts and “Metoo” toys in their web store—and they sold pretty well. Xiaomi’s marketing model explains it all. They are known for doing an excellent job in running their community. It’s fair to say that the success of Xiaomi is the success of community economy. Culture plays a crucial part in a community; only the same value and the same goal can integrate a community, and merchandise carries this kind of community culture.

Don’t underestimate this kind of community culture. The formation of the culture goes through a process of quantitative changes to qualitative changes—when the culture has been built up enough, it will go viral, with merchandise as its best medium. Think about it, when your fans are wearing T-shirts that have your logo or slogan, you basically have a smart, mobile billboard.

Similar to Xiaomi, TRON’s marketing model is community-focused. Millions of TRON fans have already formed communities. If you look at the sales volume of TRON’s Wechat store, TRON already has thousands of “smart mobile billboards”— if you count the gifts TRON sends offline, the number could reach 10 thousand — and the number is still growing with more varieties of TRON’s merchandise.

In fact, almost all blockchain project creators have their own swag, but what makes TRON stand out? They can send T-shirts as gifts, or sell them for profit. TRON has done a lot of work on this.

At first, TRON was just like any other blockchain project, making T-shirts with a massive TRON logo emblazoned across the front (TRON isn’t the worst, I’ve even seen companies that put their QR code on the sleeves). Honestly, I wouldn’t normally wear a shirt like that unless for TRON’s public presentations. What’s more, the first edition of the shirt was loose-fitting, which wasn’t too thoughtful for the female users.

TRON was probably aware of the issue. They re-designed the shirt twice: the gigantic letters were replaced by simple logos at the corner of the shirt and the cuff; the quality is better; the shirt has a slim-fit design instead of a loose one. It doesn’t even look like a company shirt anymore.

Other than T-shirts, TRON has also released other useful merchandise such as notebooks, hats, and USB drives. They all have a delicate and subtle design that says a lot about TRON. TRON’s brand influence expands as the merchandise that carries the company culture and the community culture goes towards the fans. The value that the merchandise has created for the company is invaluable. Take community performance as an example. There is a new group of KOLs who selflessly contribute to the TRON community, which corresponds to the blockchain spirit of “consensus.” When such community culture becomes popular, a value base will be formed, which nurtures TRX’s value.

Blockchain is an industry that relies on communities; community culture is the key. TRON has been far ahead of its peers in this regard. On the technology front, TRON is about to launch its mainnet. TRON is sure to bring more to the table in the near future.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

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How Cryptocurrencies Will Change Online Gambling in the Future

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Anyone who has followed online gambling since the beginning can tell you that things don’t stay the same for long. One of the reasons for this is that technology improves at such a ridiculously fast pace, and innovators in this industry are able to match up with those technological changes pretty quickly.

An innovation in technology that the Internet gambling industry has really learned from is cryptocurrency, with bitcoin in particular leading the way. We’ve seen it emerge as an alternative banking method, but it’s going to change the industry as a whole in ways that people can’t quite understand yet.

A Post-Legality Era

Something that has eluded online gambling since its inception is the idea of a global governing body. As it stands right now, each individual country (and smaller units of jurisdiction) have their own governing bodies that oversee in the industry. A lot of these laws are tied to banking laws, and that’s where the legality of playing in bitcoin casinos becomes such an interesting topic.

In the present, we’re seeing country-based regulatory bodies from places like Malta, Gibraltar and the United Kingdom start to work together and recognize each other’s licenses more and more. That’s taking serious steps towards having a global governing entity, and once that happens, the role of bitcoin is going to be even larger than it is now because it’ll…

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VOLUM (VLM) Announces Commencement of Token Generation Event

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ESTONIA, May 4, 2019 – VOLUM (the “Company”), a multi-dimensional blockchain technology holding company, is thrilled to announce the commencement of the Volum (VLM) Token Generation Event (“TGE”) beginning on Saturday, May 4. The VLM utility token is the native cryptocurrency powering the VOLUM supply chain and logistics management platform.

Driven by algorithmically intelligent software tailored to logistics and supply chain management, along with Internet-of-Things (“IoT”) integrated functionality, and a backbone of hybrid public and consortium blockchain architecture, the platform is organized around the Volum (VLM) token. The VOLUM TGE will be managed by deploying ERC20 tokens on Ethereum Mainnet to maximize future access to cryptocurrency exchanges.

The VOLUM platform operates as a comprehensive control center for supply chain and logistics management operations. Companies who use this platform will be able to carry out a wide range of blockchain transactions including: Payments, Rewards, Purchase Orders, Legal Contracts, Regulatory Compliance, Taxation, Shipment Management, Letters of Origin, Customs Documents, Inputs/Outputs and Inventory Ordering, Delivery/Parcel Tracking, IoT Monitoring and Reporting, Big Data Analytics, and Inputs and End-Product Tracking/Traceability.

“The total addressable market for a blockchain-based supply chain solution is nearly $54 trillion globally, with the majority of the world’s workers playing some part of this equation” noted Arnaldo A. Detrés, CEO of Bengala Technologies, LLC, the principle blockchain developer working to build the VOLUM platform. “However, blockchain solutions have been unable to…

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How to Secure Yourself in Relation to Bitcoin: Top VPN Services

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Nowadays, more frequently people opt to use cryptocurrency such as Bitcoin while dealing with financial transactions for its convenience, so its increasing prevalence isn’t round-of-the-mill phenomenon but still, its users need to create fully protected cooltechzone to secure their data.

Recently, a great abundance of VPNs have started to accept it as a way of payment and it definitely makes sense: one buys VPN to retain anonymity on the Web, so why not to use the privacy-focused payment method? Paying for a VPN service with Bitcoins or any other cryptocurrency secures personal data from curious eyes leaving no traces.

What is a VPN?

Virtual Private Network (VPN) is generally presented by the group of linked to each other computers via the Internet. VPN boosts protection and provides a high level of anonymity to all types of Internet connections.

Security

While the connection to the ordinary Wi-Fi networks, a user usually gets access to the Internet directly, thus he becomes vulnerable to the hackers and the malware attempting to steal his personal data. On the other hand, applying VPN one transmits and gets data in encrypted form which makes it protected.

Anonymity

Generally, isn’t hard to trace an Ip-address of any user and to identify his location with sufficient accuracy. With the help of VPN, the attacker will only get the address of the removed computer. Undoubtedly, the safeguard…

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