The online entertainment industry is skyrocketing and Apollon has set out to lead the way. In major countries such as China, segments of the industry are growing at an astounding 19% every year.
The digital lifestyle of modern, mobile-connected generations sees young people working & doing business online as the preferred location, while at the same time also migrating to the Web for entertainment & socializing in unprecedented numbers.
Not only does Apollon’s smart digital community for the entertainment industry provide the perfect one-stop destination for both, business operators and online consumers in tourism, online games, eSport and cultural activities, but Apollon has also commenced its quest to revolutionize online gambling!
Please continue reading to see how Apollon is overcoming a multitude of industry hurdles for the benefit of online gambling operators and keen punters alike. Also, how you can participate in Apollon’s exciting online gambling journey by becoming a proud owner of its APO Coin.
The online gambling industry is fragmented, divided and granular
The Internet of Things (IoT) and smartphone mobile technologies have catapulted modern digital consumers into the mainstream of today’s business, entertainment & social worlds. Also, as far as gambling is concerned.
Market leading research shows that the meteoric rise of global online gambling has already reached the US $290 billion mark. More than 100 million punters, of which 52% are from Asia, are currently already enjoying the facilities of over 2,500 betting websites.
But, with the astronomic growth of online gambling expected to intensify even further, the current infrastructure presents severe shortcomings. Especially, given the fact that the modern, highly interconnected generations spend a significant portion of their lives on the Web and crave a sense of community in cyberspace, much alike their community needs in the real world.
However, with the number of online betting domains expected to mushroom beyond 10,000 in the foreseeable future and global market revenues reaching US $1 trillion annually, industry fragmentation is also likely to widen. Which, of course, represents a lose-lose situation for both, the online gambling business operators and hundreds of millions of punters alike.
From a player’s point of view, there is a high inconvenience factor and also unnecessary costs.
For example, gambling rules often vary from platform to platform and not all domains offer the same variety of games either. While having to register with multiple betting operators simultaneously is further time-consuming and frustrating for customers.
Also, it’s challenging to build lasting relationships of trust when dealing with several, scattered platforms concurrently. And, to fund or make withdrawals from various accounts further adds costs, fees and often results in cross-border complications.
While, from a gambling business operator’s perspective, industry fragmentation also represents multiple disadvantages.
For instance, each standalone gambling operator basically has to “reinvent the wheel” all over again, because IT, R&D and marketing resources are duplicated instead of being shared.
And, online punters expect to have platform access, 24/7 from anywhere around the globe and on any connected device. The infrastructure required to set up, maintain & administer a standalone global Internet gambling platform is significant. Not only is a substantial investment in equipment required, but also the necessary technical skills, expertise, and knowledge, including top cybersecurity.
Customers further require reliable payment facilities & gateways that cater for both fiat and crypto, while they shun excessive transaction costs. At the same time, the standalone business operator is also likely to incur high energy consumption expenses in the process of validating network transactions on a decentralized platform.
And, because the consumer generations of today crave a sense of online community, standalone operators will further require substantial marketing budgets when competing with online gambling operators who form part of digital ecosystems.
Also, each separate platform has to register customers all over again. And, perform the stringent international Anti-Money-Laundering (AML) and anti-terror Know-Your-Client (KYC) requirements for each client, regardless of it being done by another, independent online gambling operator already. Again, the duplications consume unnecessary time, effort & resources on behalf of both, the operators and punters.
Apollon’s Next Generation Gambling (NGG) ecosystem offers a perfect one-stop online destination to business operators, providers, and punters
The CEO of Apollon Foundation, Mr. Alan Lau, who also has extensive professional experience in online gambling platforms, revealed Apollon’s plans at the prestigious “FinTech The Future” conference in Tokyo last week.
Mr. Alan Lau addresses the audience at FinTech The Future conference
Addressing an excited audience of 3,000 industry executives, Mr. Lau outlined and discussed the countless challenges & hurdles currently hampering online gambling, including the industry problems of being fragmented and divided, as referred to further above.
Mr. Alan Lau addresses the audience at FinTech The Future conference
Mr. Lau went on to explain Apollon Foundation’s vision & mission to fix industry pains by creating a “free flow of value” between gambling business operators and punters on one, unified global online blockchain ecosystem dubbed “Next Generation Gambling (NGG) ECO System Without Borders”.
The secure, Apollon blockchain network will be accessible 24/7 and by anyone, anywhere in the world, both online and through connected mobile smart devices.
Apollon can be accessed anywhere & anytime
And, all Apollon’s operators, providers & players are unified by means of the APO Coin.
Apollon’s Next Generation Gambling (NGG) Platform
The APO Coin allows for the free flow of value across currency borders around the world, also between all operators, providers, players and other customers on the Apollon platform.
On joining Apollon, business operators & providers promptly receive the turnkey solutions & benefits of its worldwide blockchain ecosystem.
Any gambling business, service provider and content provider, regardless of their size or location in the world, can join seamlessly via the Application Programming Interface (API) provided by Apollon. And, enjoy relief from the traditional industry pain points almost immediately, while still retaining their individual identities and personal branding, which originally attracted their clientele in the first place.
Apollon’s decentralized, global blockchain network makes extensive use of Smart Contracts and cutting-edge technologies, tools & protocols to ensure a transparent, secure, fast, efficient and ubiquitous operational platform for all its users.
While, the extensive use of side-chains also makes the Apollon platform suitable for just about any type of business operator, thereby promoting the organic growth of the ecosystem. And, the use of Smart Contracts for network transactions further obviates the need for middlemen, again reducing costs, while also eliminating the need for counterparty trust as platform transactions are automated & immutable.
Apollon community members also do not have to perform their own KYC and AML procedures in terms of consumers as these are performed by the ecosystem’s self-governing identity technology.
Also, the customer registration, service, care & administration functions are performed by the platform itself. Which, further saves all business operators within the ecosystem substantial effort, time and resources, thereby allowing them to focus on their core businesses instead.
And, the Apollon platform further offers a payment gateway that greatly benefits both, its business operators and customers. The two-tiered currency system does not only allow for smooth, safe & secure transactions on the network and conversion between fiat & crypto, it also evens out currency fluctuations.
Apollon’s two-tiered currency payment gateway
While Apollon’s APO coin is the primary currency of the platform, LiquidCash (LCASH) is an intermediate fiscal tool which is used to even out APO market value fluctuations.
For stability purposes, LCASH is fixed at USD $1. Apollon’s payment gateway and electronic crypto wallet (eWallet) automatically employs LCASH to minimize the currency fluctuations of APO for the convenience of business operators & customers during transaction settlements on the network.
And, similar to the business operators, Apollon customers also enjoy a multitude of benefits on the network. Not only is the wide choice of suppliers on the platform unsurpassed and the transactions safe, fast, secure & automated by Smart Contracts, but platform registration and compliance are also highly convenient.
Centralized platform registration saves consumers a lot of time and effort. Also, the process leverages self-regulating technology and is performed for the entire Apollon ecosystem concurrently, as opposed to one, standalone business operator at a time.
The Apollon platform further offers several incentives to customers for supporting the businesses on the network. The ecosystem’s loyalty & bonus program rewards consumers with points & credits which may be redeemed anywhere on the platform.
Further extensive information in terms of the features, benefits, and technology of Apollon’s blockchain ecosystem & marketplace for the entertainment industry is available on the website and in the whitepaper.
The APO Coin & Crowdsale
The APO Coin is the official currency of the Apollon platform and is required for all transactions within the ecosystem and across the entire, decentralized global network.
The APO Coin Crowdsale ends on 31 August 2018 and the coin will be available at US $1 each during the crowdsale period. After the crowdsale period has ended, APO will be available in the open cryptocurrency market. Due to demand, the value of the APO coin is expected to rise after the crowdsale.
Further information on the Issuance of the APO Coin and Funds Usage is available in the Apollon whitepaper.
Management, Milestones & Roadmap
Apollon Foundation is under the capable leadership of CEO Alan Lau, who is well known for his work with Hewlett-Packard, including bringing the world’s first Unix online trading system to the Shanghai Stock Exchange, making HP a famous brand in China. As mentioned earlier, Mr. Lau’s impressive skills set also includes extensive professional experience in terms of online gambling platforms.
The exciting Apollon journey started in early 2018. And, although several milestones have already been achieved, many more are planned for the immediate future and years ahead. Please see Product and Platform Launch Planning in the whitepaper for more information in terms of the Apollon roadmap.
Online gambling operators and players rejoice!
Apollon’s Next Generation Gambling (NGG) Platform proudly presents the digital ecosystem and community that participants worldwide have been waiting for.
Conference content – Apollon