The growth of cryptocurrency is difficult to ignore and industries are having to adapt in order to facilitate all of the people who want to buy goods and services with crypto coins. Multiple coins are on the rise, helping cryptocurrency’s star rise. Bitcoin’s price is back above $4,000 and it is joined by other coins like Ethereum, which makes use of the Ether blockchain.
But accepting cryptocurrency – or appealing to crypto users – isn’t as easy as just tailoring your marketing strategy. Other steps need to be taken and we’ve detailed a handful of these below.
Increased Safety and Security Measures
Online casinos are already very good at ensuring that customers and their data (including personal information and payment details) are kept secure. Some of the existing online safety measures employed by online casinos include HTTPS and SSL, which means that any information passed between you and the online casino will be encrypted and difficult for malicious agents to gain access to. Leading casinos are also certified by “eCogra”, which is a body that recognizes the safety and security of a site. But blockchain poses an additional issue on the security front as they will need to employ Know Your Customer (KYC) methods in order to verify a player’s identity and to make sure that they aren’t paying into jackpots and gambling with ill-gotten gains. Casinos will likely have to partner with third-party verification platforms to do this and it makes sense to get ahead of things now.
Offer Crypto-Specific Bonuses
Online casinos are also excellent at offering bonuses. With casinos that use fiat money, you can choose your bonus and get free spins for your favorite slot games from leading developer likes NetEnt and Microgaming. Or, they will give you a cash bonus to play with, allowing you to place even more bets on blackjack and roulette games if casino table games are more your speed. But these traditional bonus deals and offers may not be as appealing to cryptocurrency users who neither use nor appreciate fiat money systems. Though, casinos could better appeal to them by suggesting that, if they play in cryptocurrency, the casino will give them a bonus, as well as an extra bit of money to play with, if the price of their chosen crypto fluctuates within a certain timeframe.
More Crypto Cash-Out Options
What could be a deciding factor for many cryptocurrency users when choosing an online casino are the cash-out options that are available to them. It doesn’t make much sense to gamble in crypto and cash out in fiat, does it? With more cryptocurrency cash out options – including less popular coins as well as leading cryptos – cryptos won’t have to worry about having to cash out in fiat and then lose money in trading that into crypto.
Crypto represents a huge potential demographic for online casinos to capture. Getting the demographic’s attention requires hard work and effort – but it could well pay off.
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Neteller to Launch a Crypto Exchange
The way to make sure that the cryptocurrency momentum continues and that cryptocurrency credibility occurs is when big companies begin offering services based around cryptocurrency and other features of blockchain. This was certainly the case when Neteller recently announced it will offer a cryptocurrency exchange service in addition to its digital wallet services. The company announced that the 28 currencies compatible with the fiat wallet were able to buy, sell, and hold cryptocurrencies – including Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic, and Litecoin. It makes sense to begin with Bitcoin and Ethereum as they are seen as the originators of what cryptocurrency and blockchain can do and also the future of how blockchain can be used, despite news that Ripple may be set to topple them all. Neteller’s move into cryptocurrency shows it has its sights set on a bright future of cryptocurrency and making it more accessible. But where do they stand now?
Neteller and Cryptocurrency
Neteller are optimistic about the exchange features of the digital wallet, claiming that they plan to add more cryptocurrencies in the near future. Neteller’s benefit is the ease at which one can begin their cryptocurrency trading journey. Not only do a range of banks offer services to fund the wallets and exchanges, but so do a variety of online payment options. This helps remove the barrier to entry that exists in…
MGO Will Likely Generate Substantial Gains During 2019
My new year’s resolution is to put the past year behind me and start fresh. This means to stop worrying about past losses and focus on all the exciting projects that blockchain technology has made possible. When analyzing new projects, I tend to look for projects that have 2 advantages; growing industry and lack of competition. Companies with these advantages have always done well in the equity markets and there is no reason to believe they won’t do well in the crypto markets. MobileGo (MGO) is one such project that will be one of the biggest winners during the next 12 months.
MobileGo’s currency, MGO, performed better than nearly every other token during the past 12 months. While most altcoins were plunging by more than 90%, MGO is only down about 50%. And, since September, the MGO token has exploded by more than 200%. These trading gains can be attributed to increasing adoption rates of the MGO token, most notably on the Xsolla platform.
Xsolla is a global powerhouse within the gaming industry. It’s a gaming platform that provides developers with critically important services such as marketing, billing, distribution, payment processing, and fraud prevention. Xsolla’s pay station allows for every developer in the world to monetize by providing 700+ payment types. The company also has a global presence that is unmatched by reaching 200+ geographies, utilizing…
BlockchainDefender Reports on a Lack of Trust in the Crypto Industry
The cryptocurrency industry reached its peak market capitalisation in January 2018, nearly reaching $800 billion. However, even with such a large market capitalisation the industry faces a lack of trust.
BlockchainDefender recently released a report examining this lack of trust.
Questions Answered in the Report
Within the report, BlockchainDefender clearly outlines its goals. The first question to answer lines up with the title of the report and asks how market sentiment affects the market capitalisation of a cryptocurrency. The report also aims to determine which digital currencies have the best and worst online reputations, spot variations in digital currencies’ reputations by countries, and see where the online negativity most frequently gets published. The second section of the report compares the online reputation of traditional trading exchanges with crypto exchanges, and the final section explores the impact of a crisis on a cryptocurrency’s price.
Market Sentiment, Trends, and Capitalisation: Study One
The first study of the BlockchainDefender report begins by confirming that the number of searches for cryptocurrency and the online sentiment regarding digital currencies correlate with the global market capitalisation of the crypto market. This is confirmed via ups and downs in all values from January 2017 to July 2018, all clearly displayed on an easy-to-read graph.
To examine differences in online sentiment towards cryptocurrency in various countries, BlockchainDefender used search results and analysis in each country’s native language.…
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