Crypto Queen
Cryptocurrency-based (or Decentralized) MarTech and AdTech Solutions Grew 400% in the Past Six Months
With tightening marketing and advertising budgets, the efficacy of programmatic advertising is a concern for small and businesses alike. Companies need better assurance their investments are delivering the right message, to the right people, at the right time. As it stands, brands are predicted to be losing $16.4 billion a year due to inefficiencies, middlemen, and fraud issues associated digital advertising.
Last year, WPP, the world’s largest advertising company reported 22% in losses concluding Q2, 2017. In fact, each of the four biggest ad companies are absorbing massive losses as companies re-evaluate their advertising strategies.
Could the solution lie in advancements in the decentralization of the advertising market?
Coin and marketing entrepreneurs think so. The value-proposition for digital advertising needs to be better substantiated, and cryptocurrency entrepreneurs are eager to deliver solutions. So much, in fact, that blockchain-based martech and adtech projects have grown in number by 400% in the past six months alone.
Never Stop Marketing, a leading provider of blockchain marketing services, and developer of the Blockchain Marketing Technology Landscape (BMTL), reveals new ventures in this space are growing at a faster rate than that of overall digital marketing software solutions.
“We are seeing a tremendous growth rate,” said Jeremy Epstein, CEO of Never Stop Marketing. “The explosion in the crypto market is driving innovation in decentralized MarTech. It took over three years for digital marketing technology solutions as a whole to grow 400% from 2014 to 2017 and this market shows no signs of slowing down.”
According to the study, first-movers in this space are showing some aggressive traction.
- AdChain has a market cap of $21 million and its daily trading volume is $200k
- Steem is one of the top 1,200 most visited sites in the world, registering a top-500 spot in US traffic
- Loyyal has worked with Smart Dubai on blockchain applications that support rewards for tourism activities and is being explored by Singapore airlines and the Amadeus Global Travel Ecosystem to deliver consumer loyalty
- The OnXchng partner program now has 10 partners, with an estimated 300mm in mobile ad unit inventory.
Crypto-advertising and loyalty lead this explosion of growth but are closely followed by other blockchain martech and adtech solutions set to attack the inefficiencies in the digital ad ecosystem.
The loyalty market has grown by 150% as many people realize that loyalty points are assets that can be represented as crypto tokens, search and social advertising is up by 500%, and identity companies rose by nearly 100%.
“We expect to see this landscape grow even more, perhaps even at a faster rate as more talent and capital flows into the space,” said Epstein. “These are only the blockchain martech and adtech projects we know about and it is certainly possible that we have missed more than a few. We will update as we discover more.”
This is an exciting sector to watch. Projects seeking to be profiled on the MarTech/AdTech Landscape are requested to complete this form for consideration.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency.
Hong Kong, Hong Kong, 25th January, 2021, // ChainWire //
Xeno Holdings Limited (xno.live ), a blockchain solutions company based in Hong Kong, has announced the listing of its ecosystem utility token XNO on the ‘Bithumb Korea’ cryptocurrency exchange on January 21st 2021.
Xeno NFT Hub (market.xno.live ), developed by Xeno Holdings, enables easy minting of digital items into NFTs while also providing a marketplace where anyone can securely trade NFTs.
The Xeno NFT Hub project team includes former members of the technology project Yosemite X based in San Francisco and professionals such as Gabby Dizon who is a games industry expert and NFT space influencer based in Southeast Asia.
NFT(Non-Fungible Token) technology has recently gained huge focus in the blockchain arena and beyond, making waves in the online gaming sector, the art world, and the digital copyrights industry in recent years. The strongest feature of NFTs is that “NFTs are unique digital assets that cannot be replaced or forged”. Unlike fungible tokens such as Bitcoin or Ether, NFTs are not interchangeable for other tokens of the same type but instead each NFT has a unique value and specific information that cannot be replaced. This fact makes NFTs the perfect solution to record and prove ownership of digital and real-world items like works of art, game items, limited-edition collectibles, and more. One of the ways to have a successful…
Altcoins
XENO starts VIP NFT trading service and collaborates with contemporary artist Hiro Yamagata
Hong Kong, Hong Kong, 24th December, 2020, // ChainWire //
The XENO NFT Hub (https://xno.live) will provide a crypto-powered digital items and collectables trading platform allowing users to create, buy, and sell NFTs. Additionally it will support auction based listings, governance and voting mechanisms, trade history tracking, user rating and other advanced features.
As a first step towards its fully comprehensive service, XENO NFT Hub launched a recent VIP service to select users and early adopters in December 2020 with plans for a full Public Beta to open in June 2021.
“NFTs are extremely flexible in their usage, from digital event tickets to artwork, and while NFTs have a very wide spectrum of uses and categories XENO will initially focus its partnership efforts and its own item curation on three primary areas: gaming, sports & entertainment, and collectibles.”, said XENO NFT Hub president Anthony Di Franco.
He also added “This does not mean we will prohibit other types of NFTs from our ecosystem However, it simply means that XENO’s efforts as a company will be targeted into these verticals initially as a cohesive business approach.”
Development and Procurement Lead, Gabby Dizon explained, “Despite our initial focus, we found ourselves with a unique opportunity to host some of the works of Mr. Hiro Yamagata. We are collaborating with Japanese artist Hiro Yamagata to enshrine some of his artwork into NFTs.”
Mr. Yamagata has…
Tokyo, Japan, 24th November, 2020, // ChainWire //
My Crypto Heroes is happy to announce the issuance of MCH Coin as an incentive to players in the My Crypto Heroes ecosystem, aiming to allow them to craft a “User-oriented world”. The MCH coin is available on Uniswap with a newly created pool with ETH.
My Crypto Heroes is a blockchain-based game for PC and Mobile. It allows users to collect historic heroes and raise them for battle in a Crypto World. Officially released on November 30th, 2018, MCH has recorded the most transactions and daily active users than any other blockchain game in the world.
What is MCH Coin?
MCH Coin is being issued as an ERC-20 Standard Governance Token. The issuance began on November 9th, 2020, with 50 million tokens issued.
Of the funds issued, 40% are allocated to a pay for on-going development and as rewards for advisors and early investors. 10% are allocated to marketing and the growth of the ecosystem, and 50% are allocated to the community. The Distribution Ratio of the MCH Coin is subject to change via a governance decision.
The MCH coin will be used as a voting right as part of the ecosystem’s governance, with 1 coin being 1 vote. It will also be used for in-game utilities and payments. Additional information can be found here:
https://medium.com/mycryptoheroes/new-ecosystem-with-mchcoin-en-a6a82494894f
During December 2020 the first…
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