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Why are so many companies investing in cryptocurrency trading platforms?



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Cryptocurrencies have the reputation of often being opaque, difficult to use, and not always user-friendly. That reputation has a lot to do with the early days of cryptocurrency when the only way to participate required specialized knowledge and a familiarity with the often-unwelcoming cryptocurrency scene. Now, however, that reputation is entirely undeserved. In fact, new trading platforms seem to be springing up almost daily. If cryptocurrency really is as difficult as its reputation suggests, what can explain this massive investment into trading platforms?

Speculation drives growth

One of the most obvious reasons is the growth of speculation. Simply put, there’s a lot of money to be made in crypto, and everyone wants a slice of the pie. Let’s take a look at Bitcoin, arguably the most popular cryptocurrency. From its humble beginnings of being nearly free, the price skyrocketed to nearly $20000 two years ago, before dropping down to today’s level. But this rise, from almost valueless to incredibly valuable, has attracted many people, who are willing to take a bit of risk on making a quick buck.

But, in order to support the amount of speculation, Bitcoin can’t remain in internet forums and chat servers. Consumers, especially private individuals who may not have the same technical know-how as the early Bitcoin pioneers, want ease of use and reliability overall. The first exchanges weren’t much of an improvement over the word-of-mouth methods of cryptocurrency growth, but today’s exchanges often comply with a whole host of regulations and checks to keep consumers safe. Trading platforms, seeking to make crypto trading as easy and pain-free as possible, follow this trend.

Network effects reign supreme

Another reason for the explosive growth of trading platforms is the race to establish themselves before the more traditional banks, and financial services providers take hold. In other words, today’s trading platforms are looking to harness network effects and build their client base before the inevitable centralization of services. Crypto startups often don’t have the same financing and reputation carried by more traditional finance organizations. Instead, they need to build it.

Investors often take a firm’s reputation and brand a shorthand for the trustworthiness of their investment, and many companies, big and small, are looking to leverage those factors to be successful. Network effects, caused by a brand’s popularity, is one of the drivers of online service centralization. Facebook and Google are good examples of the effect. Everyone uses them, because, well, everyone else uses them too. And many companies are aiming to replicate that for their own platforms. After all, it’s no small thing to be the Facebook of crypto – it may allow a company to compete with traditional finance, the same way modern tech companies disrupted the old guard like IBM, Xerox, and GE.

Institutional and retail investors looking for new opportunities

So far, not many major financial businesses, like banks and other institutions, have gone into cryptocurrencies, instead of taking a wait and see approach. Even the ones that have, such as Fidelity Investments and Goldman Sachs, have so far avoided making too big of a splash, making room for smaller, more nimble organs to fill the space. And, even where they have entered, traditional finance has focused on launching platforms and tools for institutional investors, instead of retail customers.

This lack of focus from traditional finance on retail investors means that innovative, disruptive startups have a real shot of establishing themselves, and keeping a loyal customer base when and if the big names get into the game. They also have the advantage of being able to quickly reposition and adjust to market changes, something a traditional finance organization has historically had trouble doing.

Even institutional clients aren’t all satisfied with traditional finance offerings. Companies such as Circle, Coinbase, and Bittrex have all launched institutional trading platforms, are expanding their current ones to accommodate the growing trade volume in cryptocurrency. Despite the current lethargy of the market, firms such as Huibo, specializing in derivative trading platforms, have reported volumes of up to 20 billion USD. That amount shows that not only is crypto trading growing, but it’s also growing quickly.

Why the investment?

All of this boils down to three main reasons, so many firms and companies are investing in crypto trading platforms. First, everyone wants to participate in the current crypto craze, and trading volumes reflect that fact. Second, platforms are seeking to establish their own brand and reputation before better established, traditional finance firms throw their weight into the ring. And finally, the demand for trading platforms of all types targeting all kinds of investors is high, and the market is doing its best to meet it. Of course, many of these platforms will fail to reach the sustained, consistent volume turnover necessary to survive – but those that do are almost guaranteed success in the future.


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With the bitcoin bull is back in control of the trend, the market has become highly volatile once again – Bitcoin market consolidates between $9,600 to $9,700, which is the perfect time to maximize profits by trading futures contracts.

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What is LinkToken?

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