Before we talk about how Electroneum is thriving towards mass adoption, let’s take on some basics. What is the meaning of “mass adoption” and what cryptocurrencies could really achieve it? The answer to these two questions will ultimately determine the destiny of the cryptoverse.
Sooner or later some tokens will become useful (and used by) a lot of people in the real world. That will create demand for those tokens and that demand will bring its value up. It will be the point at which the crypto market becomes mature, one that answers to real economic forces (such as supply and demand) instead of being a toy for speculators as it still is today.
So let’s start at the beginning. Mass adoption means that, given any kind of technology, product or commodity, at least seven out of ten people know what it and what they can do with it. This definition doesn’t take into account if they actually use it, only if they know about it. Think about Facebook, for instance. Not everybody you know has an active account there.
But chances are almost everybody you know understands what it is and that they could start using it anytime they wanted (if they’re not using it already) at a rate higher than 70%. Maybe a more explicit example is coffee. The percentage of coffee drinkers in the US is about 83% which is enough to ensure it’s mass-adopted. And everybody knows about Starbuck’s.
So when will digital assets be considered mass-adopted? When 70% of the people you know understand reasonably well what cryptocurrencies are, how to acquire them and use them regularly. It’s still a far cry away, but we’re getting there.
Can Electroneum achieve mass adoption? Which is to ask, will there be a time in which 70% of all the people you know will know what Electroneum is, what its native token (ETN) is, how to mine it and use it regularly? We believe it can, we’ll explain to you why.
For any product or idea to succeed it, it must be useful. Not only useful, but it must also bring to the table some kind of competitive advantage that other similar products don’t have. When you have such a product, then you have to market it correctly so that people find out it’s available for them. Can Electroneum meet with these two criteria?
Electroneum’s aim is, precisely to be useful by emphasizing mobility. The point in the project is that you can mine, store and spend your ETN coins using nothing else than your cell phone. It’s designed to be useful, but it only becomes useful as real-world businesses adopt it as a means of payment. So, is it useful now? Not really, but unlike many other cryptocurrencies, this one is, at least, meant to be useful.
Then comes marketing. Electroneum markets itself as the fastest currency, and it also markets its mobile mining capability. The project’s leader is actually a marketing expert who became involved with blockchain technology. Part of the marketing strategy is to make everything very easy. That includes mining, managing your coins, and settling micropayments.
Maybe the marketing would be even better if Electroneum called itself something like a “fintech digital mobile wallet” because the term “cryptocurrency” is still a block for many users around the world. But even so, their publicity and adoption strategy is sound and it’s making a lot of progress very quickly.
There’s even a game called Hodl Rocket that you can play in your phone and that will eventually reward you for playing with ETN tokens.
So when will 70% of your friends and family know what ETN is? Well, you could start by telling them yourself. But we believe that, eventually, Electroneum will gain mass adoption and lots of people around the world will be mining tokens and using them to pay for their coffee.
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Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.
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