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Ethos (ETHOS) Is Running On A Smart And Well Executed Rebranding

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Ethos (ETHOS) gained just short of 50% on the USD over the last twenty-four hours and the coin now trades for a market capitalization in excess of $690 million. Twenty-four-hour volume peaked and hit fresh all-time highs at just shy of $34.5 million and price, right now, sits at $9.15, up close to 600% on the token’s mid-December pricing.

Ethos Daily Chart

Ethos Daily Chart

So what’s going on?

Let’s try and figure that out.

For anyone new to this coin, it’s worth starting off with a bit of background. Indeed, in some ways, this is a brand new coin while, in others, not so much. What do we mean by this? Well, Ethos is a new name, a rebranding of an older coin (and company) called Bitquence, which was previously denominated as BQX. As per this post by the company’s CEO Shingo Lavine back in November, Bitquence rebranded to Ethos for a couple of reasons but, primarily, because the company wanted to position itself as a mainstream player and the name Ethos more accurately reflects this positioning.

So that makes sense, but what’s the company and it’s token all about, rebranding aside?

Ethos bills itself as a universal wallet meets super-powered digital currency dashboard meets social network.

That sounds like a pretty wide spectrum of services but the company has actually done a pretty nice job of bringing everything together. Basically, it’s developed a multi-token wallet (so, a single wallet that you can keep a whole host of different cryptocoins in at the same time) and it’s linked this wallet to a cold storage facility and a liquidity network, which allows users to deposit, withdraw, send or exchange any of their crypto assets instantly with maximum liquidity.

There’s also a crowd-driven element to the wallet, which allows for community consensus features, ratings and reviews, social insights, all that sort of thing, with the goal being for this side of the platform to allow Ethos wallet holders to pick up investment info and to subsequently use the platforms instant-split diversification feature to spread risk (or chase reward) across a basket of cryptos – again all in the same wallet.

That’s the background, then, but what’s driving the recent rise in market capitalization?

This one’s all about exposure. A solid and steady stream of communication with both token holders (so, those with a vested interest in growth) and with the wider industry (so, those who might be looking to take a position in the future) is incredibly important right now in this space and this is something that Ethos, since its rebranding, has been great at.

The company regularly puts its team members in front of interviewers, holds q&a sessions and published in-depth development and operational advance reports across a host of different social outlets.

This has translated not just to a strong level of awareness regarding what Ethos is trying to achieve but also – and this is just as important, if not more so – a strong degree of confidence that the company can achieve its goals.

As such, when traders and investors are looking for potential allocations, and they are being presented with the choice between this coin and another, they are choosing Ethos.

So what’s next – can this run continue?

We think it can. The rebranding looks to have been incredibly successful and it has served as a platform from which the company can really start to leverage its strong points and move forward into what could be a great 2018.

Keep in mind that we might see a small correction on the current run (5-10% or so) as the shorter term operators pull profits off the table but – at the same time – any dip might be a nice opportunity to pick up some cheap coins ahead of an overarching return to the upside momentum.

We’ll be watching this one closely moving forward.

We will be updating our subscribers as soon as we know more. For the latest on ETHOS, sign up below!

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.


Image courtesy of Ethos.

Altcoins

Cryptocurrency Collateralized Debt Positions Are Growing in Popularity

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While Bitcoin (BTC) continues to hover around the magical 10,000 price level, altcoins continue to fight an uphill battle.  Simply put, hopes of a future bull run continue to diminish as Bitcoin maintains its dominance.  One school of thought is that a few altcoins will survive and flourish, but which ones are anyone’s guess.  That being said, it’s hard to go wrong picking against the top coins like Ethereum (ETH), Ripple (XRP), Litecoin (LTC), and EOS.  These projects have managed to find a foothold in the market and have a better chance than most of staying there.  While traders wait for their positions to increase in value, one opportunity that may be worth looking at is initiating a collateralized debt position.

What is a Cryptocurrency CDP?

In traditional terms, a CDP is essentially putting up collateral in order to receive a loan against the deposited amount.  There are several examples of this in our day to day lives.  Auto title loans from large companies like TitleMax are extremely popular with consumers.  Consumers are essentially able to use their car as collateral in exchange for a cash payment which can then be used for whatever needs the consumer has.  The consumer can continue using their car as long as debt payments are made.

The same concept applies to cryptocurrency CDPs.  Consumers are able to put up crypto tokens, such as…

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Altcoins

Hodium Presents a Compelling Opportunity for Outsized Investment Returns

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I’m sure all of us remember the cryptocurrency glory days of 2017 and early 2018.  It was one of the biggest bull runs in history and created incredibly wealth for quite a few early entrants.  Unfortunately, for most of us, those gains have most likely been wiped out during the altcoin apocalypse.  The truth is that traders probably thought a bit too highly of their trading abilities when the reality was that anyone could have thrown a dart at a board and ended up making money.

As markets mature (and the crypto market is definitely maturing) it becomes more and more difficult to generate alpha.  In that regard, it’s similar to traditional financial markets.  I can remember trading during my high school days.  It was the late 90s and right in the middle of the dot.com boom.  Eventually, however, the euphoria fades away and reality hits hard.  Now, it’s become rather difficult to actually trade profitably which has given way to the rise of hedge funds.

Hedge funds are investment funds that pool capital from accredited and/or institutional investors and invest in a variety of assets, often with extremely complex portfolio-construction and risk management techniques.  The professionals employed by hedge funds are the best of the best and have spent years honing their craft.  That is why they’re able to make the millions of dollars that they normally…

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Bitcoin

Behold The Cryptopreneurs – Overcoming The Obstacles Facing The Blockchain Industry

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Integrating blockchain technology is fast becoming a necessity for enterprise ventures and small or large businesses, but with a growing number of choices in the tech revolution, it’s difficult to pick a direction without feeling overwhelmed or taken advantage of. This is where BEHOLD THE CRYPTOPRENEURS comes in.

Private keys, the myth of anonymity, and the battle against anarchist ideology are only a few of the difficult challenges faced by businesses that want to incorporate blockchain into their culture. Author Dennis H. Lewis guides the reader through those challenges and helps them discover the true potential of investing in this new economic paradigm.

Every business has pain points that must be overcome in order to branch out and thrive in an ever-changing commercial environment. Blockchain has real world solutions and cryptopreneurs are not limited to the cryptocurrencies they invest in but rather how they seize economic and technological opportunities to make it work for them.

Innovation, trust, and solutions can differentiate your business from all the noise, but without a solid marketing plan, a cryptopreneur can have the best idea and never get far. Remember: a million great ideas times zero market presence equals zero success.

Investors want to know there is public interest and enthusiasm in a project before they commit any money to it. As a cryptopreneur, you are tasked with generating that interest from the…

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