The Rouge Project: Building a foundation for E-commerce 3.0

Everything is moving towards mobile as more industries get swallowed up by the Smartphone digital revolution. Just think about it. The TV is now the radio and your phone is the new TV where all the attention is headed. For instance, the paper coupon industry is undergoing a disruption with the advent of Smartphone applications that make it seamless for users to redeem, acquire store and share their coupons. In fact, a good example of this fast-rising phenomenon is the number of mobile coupon users in the US alone.

Just between 2013 and 2016, statistics indicate that the number of mobile coupon users rose from 61 million to a whopping 104 million. Obviously, there are a variety of reasons that contribute to this rise. However, what clearly stands out as a contributor to the rise is the fact that mobile coupons are less costly and more convenient when it comes to linking products with existing marketing tools and strategies. The possibilities are endless when you combine the power of Smartphone and the revolutionary capacity that is Blockchain and cryptocurrencies. Actually, one company that is certainly poised to build on top of this growing industry is the Rouge Project.

What is the Rouge Project?

Put simply, the Rouge Project is a permissionless, decentralized and trustless global platform for coupons built on Ethereum’s ecosystem and geared to leverage smart contracts for the benefit of brands, content producers, and coupon users. The main aim of the project is to solve problems of fraud that are common in most traditional coupon systems while keeping track of a huge database of coupons on a decentralized Blockchain network. The ultimate goal is to enable seamless redemptions, issuance and guaranteed ownership of coupons.

How the Rouge Project will work

At its core, the main aim of the project will be to bring value to three parties in the ecosystem including merchants, content creators, and the general public. Generally, company brands are eager to distribute coupons to their loyal and potential customers as a marketing strategy. Therefore to deal with the issue of double redemption and fraud, The Rouge Project will develop cryptographic security levels on the digital coupons, therefore, making it easy to account for, track and verify on a public ledger

On the other hands, the public will enjoy error-free coupon programs with verifiable guarantees that also allow coupon users to resell exchange and transfer acquired coupons as they wish. Furthermore, content creators (also known as coupon publishers) will have a chance at receiving higher commission revenue from coupon ads as there will be no middlemen in the ecosystem. As a result, the coupon programs will be viable incentivize for creators of content to build up strong consumer audiences and boost if not promote the coupon programs.

The Vision for the Rouge Project

Primarily the project is designed to make it easy for companies to produce coupons as the only cost involved is in advertising. This significantly reduces the cost per acquisition and the cost per redemption for each coupons program. Plus, all users of the network are able to acquire a digital signature that enforces authenticity and traceability making it practically impossible for fraud to exist while ultimately lowering costs.

The Team Backing the Rouge Project

Founded by Naira d’Arcollieres, an Ethereum believer, and an entrepreneur, the Rouge Project also boasts of having Christophe Le Bards as the Chief Architect not to mention Valentine D Guillois as the lead developer of the project. The rest of the team also comprises of project managers and business developers who have extensive industry experience and are poised to take the rogue project forward.

To differentiate its agenda and also drive more attention, the Rouge team has been at work attending Blockchain and cryptocurrency conferences such as the recent d10e Silicon Valley conference that presented a chance to interact with industry influencers.

The Rouge Project also boasts of a competent team of advisors including Mark Attwood who is an award-winning entrepreneur and internet marketing guru. The advisory team also includes Blockchain and startup experts such as Padraig Walsh and Bob Seeman.

Even though the project is still under development, the team is on track towards differentiating its approach to couponing by eliminating middlemen, enabling cryptographic levels of security to coupon programs and presenting a traceable and unique coupon feature that is only redeemable once.

Token Pre-Sale details for the Rouge Project

For anyone looking to be part of the Rouge Project, their whitelist form is open for registration for a private token presale of the RGX token. The token is set to be used as a utility token on the platform and does not offer any right to other entitlements. The token will fundamentally be used on the escrow price discovery network for CPA and CPR payouts on the platform. Plus there will be reserve value in the tokens with every coupon. At the moment, there is a special discount for participants in the token pre-sale plus the distributed tokens will be redeemable during the RGE public crowdfunding.

Conclusion

The Rouge Project is looking to establish the future of e-commerce. Basically, digital coupons simply give a general signal of the price that a merchant is willing to sell a product or service to a particular set of customers under certain conditions. The Rouge Project is making this possible while adding more utility to this program thus enabling involved actors to benefit and grow industries at the same time.

For more information, check out the Rouge Project website.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Cameron Russell via Flickr