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The Rouge Project: Building a foundation for E-commerce 3.0

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Rouge Project

Everything is moving towards mobile as more industries get swallowed up by the Smartphone digital revolution. Just think about it. The TV is now the radio and your phone is the new TV where all the attention is headed. For instance, the paper coupon industry is undergoing a disruption with the advent of Smartphone applications that make it seamless for users to redeem, acquire store and share their coupons. In fact, a good example of this fast-rising phenomenon is the number of mobile coupon users in the US alone.

Just between 2013 and 2016, statistics indicate that the number of mobile coupon users rose from 61 million to a whopping 104 million. Obviously, there are a variety of reasons that contribute to this rise. However, what clearly stands out as a contributor to the rise is the fact that mobile coupons are less costly and more convenient when it comes to linking products with existing marketing tools and strategies. The possibilities are endless when you combine the power of Smartphone and the revolutionary capacity that is Blockchain and cryptocurrencies. Actually, one company that is certainly poised to build on top of this growing industry is the Rouge Project.

What is the Rouge Project?

Put simply, the Rouge Project is a permissionless, decentralized and trustless global platform for coupons built on Ethereum’s ecosystem and geared to leverage smart contracts for the benefit of brands, content producers, and coupon users. The main aim of the project is to solve problems of fraud that are common in most traditional coupon systems while keeping track of a huge database of coupons on a decentralized Blockchain network. The ultimate goal is to enable seamless redemptions, issuance and guaranteed ownership of coupons.

How the Rouge Project will work

At its core, the main aim of the project will be to bring value to three parties in the ecosystem including merchants, content creators, and the general public. Generally, company brands are eager to distribute coupons to their loyal and potential customers as a marketing strategy. Therefore to deal with the issue of double redemption and fraud, The Rouge Project will develop cryptographic security levels on the digital coupons, therefore, making it easy to account for, track and verify on a public ledger

On the other hands, the public will enjoy error-free coupon programs with verifiable guarantees that also allow coupon users to resell exchange and transfer acquired coupons as they wish. Furthermore, content creators (also known as coupon publishers) will have a chance at receiving higher commission revenue from coupon ads as there will be no middlemen in the ecosystem. As a result, the coupon programs will be viable incentivize for creators of content to build up strong consumer audiences and boost if not promote the coupon programs.

The Vision for the Rouge Project

Primarily the project is designed to make it easy for companies to produce coupons as the only cost involved is in advertising. This significantly reduces the cost per acquisition and the cost per redemption for each coupons program. Plus, all users of the network are able to acquire a digital signature that enforces authenticity and traceability making it practically impossible for fraud to exist while ultimately lowering costs.

The Team Backing the Rouge Project

Founded by Naira d’Arcollieres, an Ethereum believer, and an entrepreneur, the Rouge Project also boasts of having Christophe Le Bards as the Chief Architect not to mention Valentine D Guillois as the lead developer of the project. The rest of the team also comprises of project managers and business developers who have extensive industry experience and are poised to take the rogue project forward.

To differentiate its agenda and also drive more attention, the Rouge team has been at work attending Blockchain and cryptocurrency conferences such as the recent d10e Silicon Valley conference that presented a chance to interact with industry influencers.

The Rouge Project also boasts of a competent team of advisors including Mark Attwood who is an award-winning entrepreneur and internet marketing guru. The advisory team also includes Blockchain and startup experts such as Padraig Walsh and Bob Seeman.

Even though the project is still under development, the team is on track towards differentiating its approach to couponing by eliminating middlemen, enabling cryptographic levels of security to coupon programs and presenting a traceable and unique coupon feature that is only redeemable once.

Token Pre-Sale details for the Rouge Project

For anyone looking to be part of the Rouge Project, their whitelist form is open for registration for a private token presale of the RGX token. The token is set to be used as a utility token on the platform and does not offer any right to other entitlements. The token will fundamentally be used on the escrow price discovery network for CPA and CPR payouts on the platform. Plus there will be reserve value in the tokens with every coupon. At the moment, there is a special discount for participants in the token pre-sale plus the distributed tokens will be redeemable during the RGE public crowdfunding.

Conclusion

The Rouge Project is looking to establish the future of e-commerce. Basically, digital coupons simply give a general signal of the price that a merchant is willing to sell a product or service to a particular set of customers under certain conditions. The Rouge Project is making this possible while adding more utility to this program thus enabling involved actors to benefit and grow industries at the same time.

For more information, check out the Rouge Project website.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Cameron Russell via Flickr

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Launch of First Ever XDB/ZUSD Pairing Announced to Support Global Gaming Industry

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The XDB Foundation has recently announced the first pairing of XDB with the new Zytara Dollar  (ZUSD) on global cryptocurrency markets. The Biki cryptocurrency exchange will be one of the first platforms to provide access to the XDB/ZUSD trading pair.

“We are really excited to see the debut listing of the XDB/ZUSD trading pair,” says Michael Gord, the XDB Foundation’s Managing Director,  “Asia-Pacific accounts for a significant portion of the global gaming community, almost 50%, and BiKi is perfectly situated to support this geography.  We’re really happy to welcome them into our partnership ecosystem.”

The protocol layer blockchain DigitalBits is designed to support branded stablecoins and other branded currencies across a variety of use cases, offering crucial support to the global esports industry. The platform solves many of the issues involved in global tournament prize payouts, as well as enabling around the clock real-time payment transfers and global monetization of in-game currencies. Developers will also be able to create programmable incentives for gamers, therefore increasing fan engagement. 

Issued by a regulated financial institution, the ZUSD is designed as currency for the future of the gaming and esports industry and beyond. The programmable dollar moves anywhere in the world at the speed of the Internet, and is redeemable…

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XNO Token of Xeno NFT Hub listed on Bithumb Korea Exchange

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Hong Kong, Hong Kong, 25th January, 2021, // ChainWire //

Xeno Holdings Limited (xno.live ), a blockchain solutions company based in Hong Kong, has announced the listing of its ecosystem utility token XNO on the ‘Bithumb Korea’ cryptocurrency exchange on January 21st 2021.

Xeno NFT Hub (market.xno.live ), developed by Xeno Holdings, enables easy minting of digital items into NFTs while also providing a marketplace where anyone can securely trade NFTs.

The Xeno NFT Hub project team includes former members of the technology project Yosemite X based in San Francisco and professionals such as Gabby Dizon who is a games industry expert and NFT space influencer based in Southeast Asia.

NFT(Non-Fungible Token) technology has recently gained huge focus in the blockchain arena and beyond, making waves in the online gaming sector, the art world, and the digital copyrights industry in recent years. The strongest feature of NFTs is that “NFTs are unique digital assets that cannot be replaced or forged”. Unlike fungible tokens such as Bitcoin or Ether, NFTs are not interchangeable for other tokens of the same type but instead each NFT has a unique value and specific information that cannot be replaced. This fact makes NFTs the perfect solution to record and prove ownership of digital and real-world items like works of art, game items, limited-edition collectibles, and more.

NFTs are already being actively traded in markets globally. For…

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Altcoins

Should Crypto Projects Devote Resources to Community Growth and Marketing?

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2020 has been an incredible year for crypto as investors have generated windfall profits and crypto projects have seen their businesses gain the spotlight they’ve been looking for.  While Bitcoin has received most of the attention after major institutional investors announced they were accumulating the increasingly scarce asset, many altcoins have also seen their fair share of glory.  When looking at all the big winners of the past year, the first project that probably comes to mind is Chainlink, having appreciated by more than 550% YTD and now valued at over $4.5 billion.  But, the actual biggest winner of the year is HEX with a YTD return of over 5,000%.

I mention both of the above projects as they have each taken slightly different paths to achieve greatness.  Chainlink has devoted resources toward building a fundamentally sound business with many strategic partnerships while HEX has spent vast sums of money on marketing and promotion.  Both approaches are valid, but one thing is certain, it is absolutely imperative for crypto projects to let the crypto community know what makes them special.  Of course, one of the reasons that makes crypto so valuable is the powerful blockchain technology that most projects are utilizing.

Cryptocurrency vs. Blockchain Technology

It’s important to make a distinction between blockchain technology and cryptocurrency.  Although they are often used interchangeably, they are different.  Blockchain technology and crypto were both created after the 2008 financial crisis, but cryptocurrency…

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