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The Rouge Project: Building a foundation for E-commerce 3.0

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Rouge Project
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Everything is moving towards mobile as more industries get swallowed up by the Smartphone digital revolution. Just think about it. The TV is now the radio and your phone is the new TV where all the attention is headed. For instance, the paper coupon industry is undergoing a disruption with the advent of Smartphone applications that make it seamless for users to redeem, acquire store and share their coupons. In fact, a good example of this fast-rising phenomenon is the number of mobile coupon users in the US alone.

Just between 2013 and 2016, statistics indicate that the number of mobile coupon users rose from 61 million to a whopping 104 million. Obviously, there are a variety of reasons that contribute to this rise. However, what clearly stands out as a contributor to the rise is the fact that mobile coupons are less costly and more convenient when it comes to linking products with existing marketing tools and strategies. The possibilities are endless when you combine the power of Smartphone and the revolutionary capacity that is Blockchain and cryptocurrencies. Actually, one company that is certainly poised to build on top of this growing industry is the Rouge Project.

What is the Rouge Project?

Put simply, the Rouge Project is a permissionless, decentralized and trustless global platform for coupons built on Ethereum’s ecosystem and geared to leverage smart contracts for the benefit of brands, content producers, and coupon users. The main aim of the project is to solve problems of fraud that are common in most traditional coupon systems while keeping track of a huge database of coupons on a decentralized Blockchain network. The ultimate goal is to enable seamless redemptions, issuance and guaranteed ownership of coupons.

How the Rouge Project will work

At its core, the main aim of the project will be to bring value to three parties in the ecosystem including merchants, content creators, and the general public. Generally, company brands are eager to distribute coupons to their loyal and potential customers as a marketing strategy. Therefore to deal with the issue of double redemption and fraud, The Rouge Project will develop cryptographic security levels on the digital coupons, therefore, making it easy to account for, track and verify on a public ledger

On the other hands, the public will enjoy error-free coupon programs with verifiable guarantees that also allow coupon users to resell exchange and transfer acquired coupons as they wish. Furthermore, content creators (also known as coupon publishers) will have a chance at receiving higher commission revenue from coupon ads as there will be no middlemen in the ecosystem. As a result, the coupon programs will be viable incentivize for creators of content to build up strong consumer audiences and boost if not promote the coupon programs.

The Vision for the Rouge Project

Primarily the project is designed to make it easy for companies to produce coupons as the only cost involved is in advertising. This significantly reduces the cost per acquisition and the cost per redemption for each coupons program. Plus, all users of the network are able to acquire a digital signature that enforces authenticity and traceability making it practically impossible for fraud to exist while ultimately lowering costs.

The Team Backing the Rouge Project

Founded by Naira d’Arcollieres, an Ethereum believer, and an entrepreneur, the Rouge Project also boasts of having Christophe Le Bards as the Chief Architect not to mention Valentine D Guillois as the lead developer of the project. The rest of the team also comprises of project managers and business developers who have extensive industry experience and are poised to take the rogue project forward.

To differentiate its agenda and also drive more attention, the Rouge team has been at work attending Blockchain and cryptocurrency conferences such as the recent d10e Silicon Valley conference that presented a chance to interact with industry influencers.

The Rouge Project also boasts of a competent team of advisors including Mark Attwood who is an award-winning entrepreneur and internet marketing guru. The advisory team also includes Blockchain and startup experts such as Padraig Walsh and Bob Seeman.

Even though the project is still under development, the team is on track towards differentiating its approach to couponing by eliminating middlemen, enabling cryptographic levels of security to coupon programs and presenting a traceable and unique coupon feature that is only redeemable once.

Token Pre-Sale details for the Rouge Project

For anyone looking to be part of the Rouge Project, their whitelist form is open for registration for a private token presale of the RGX token. The token is set to be used as a utility token on the platform and does not offer any right to other entitlements. The token will fundamentally be used on the escrow price discovery network for CPA and CPR payouts on the platform. Plus there will be reserve value in the tokens with every coupon. At the moment, there is a special discount for participants in the token pre-sale plus the distributed tokens will be redeemable during the RGE public crowdfunding.

Conclusion

The Rouge Project is looking to establish the future of e-commerce. Basically, digital coupons simply give a general signal of the price that a merchant is willing to sell a product or service to a particular set of customers under certain conditions. The Rouge Project is making this possible while adding more utility to this program thus enabling involved actors to benefit and grow industries at the same time.

For more information, check out the Rouge Project website.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Cameron Russell via Flickr

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How Bitcoin Has Changed Online Gaming

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online gaming
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We always hear how Bitcoin is great for the financial industry, how it can remove the middleman and help you save money while you spend money. How it can provide fast transactions at any time to any place, even when you wish to send money to someone on the other side of the world.

While all of that is true, it is important to remember that Bitcoin’s impact does not end there. The coin has already changed countless other industries, but one of the first ones that have accepted it with open arms — and therefore one that was changed the most — is the online gaming industry.

Bitcoin’s impact on online gaming

The first thing to note here is that digital currencies have found their use in online gaming thanks to microtransactions. However, it goes far beyond simply purchasing an in-game item from another player. Bitcoin’s biggest impact, without a doubt, concerns online gambling, sports betting, and similar activities.

Bitcoin brings security and anonymity

Bitcoin casino has become one of the new most popular places for an online gambler to visit, and for numerous reasons. Bitcoin brought increased security — to the financial industry, as well as online games. This is important because security is crucial for anyone who enjoys online gambling. It…

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Cryptolinks Is Helping Crypto Participants Find Structure Amidst Chaos

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Cryptolinks
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Avid participants of the crypto space would agree that it is a tad difficult to navigate the nascent digital asset market. Unlike traditional industries where established companies have stamped their dominance, the crypto industry is a nest for startups that are striving to make a name for themselves in various niches. As such, competition fuels the unprecedented growth recorded in the short history of crypto. And where there is competition, there is bound to be a demand for innovation.

Although innovation trails the success of the crypto, it, however, presents scrupulous entities an opportunity to capitalize on the community’s insatiable hunger for crypto developments. Hence, a company can simply put together a below standard product or service, call it all sorts of names, profess its innovative features, and generate revenue from such hype. This possibility is what every crypto practitioner has to contend with, as it has become increasingly difficult to differentiate between substandard products and quality ones. This assertion holds even for crypto experts, let alone new entrants who are yet to find their footings.

In light of this, crypto participants must go through a rigorous process to pick out products that suit their business models,…

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Cryptocurrency, Online Gambling, and Regulation: One of the Three Can’t Stay

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online gambling
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To say that cryptocurrency is disrupting the world of technology and finance is an understatement. Ever since they arrived on the scene in 2009, they’ve been geared toward forever changing the fintech landscape for good.

One of the main reasons the technology proved to be so revolutionary was blockchain — the backbone of most cryptocurrencies. Blockchain is the digital ledger that provides full transparency and immutability of data, all the while eschewing any kind of third-party authority meddling. These attributes can lend themselves quite handily in a whole series of industries.

But increasing regulation of cryptocurrency may lead to it no longer proving useful to particular niches. One of these endangered industries is online gambling, which could suffer tremendously from heavily regulated cryptos.

How Cryptocurrency Helps Online Gambling

Online gambling happens to be one of many that would (and does) benefit from integrating cryptocurrency. Gambling happens to be illegal in many countries, and the people there cannot access online gambling either, even though it specifically remains unaddressed by most legislation. They had no channels with which to finance casinos they wish to play in, seeing that banks or other financial services don’t want to interfere when there’s a chance of legal repercussions.

But cryptocurrency enabled casinos to accept players that had no alternative with which to engage…

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