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ICO/STO Marketing: It is Time to Shine a Light on Your ICO/STO - Global Coin Report
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ICO/STO Marketing: It is Time to Shine a Light on Your ICO/STO



ICO/STO marketing

Winds of change are blowing in the crypto space. All the signs are there that if Wall Street has its way, initial coin offerings (ICOs) will be replaced by security token offerings (STOs) – initial public offerings (IPOs) in disguise. Regardless of what happens, it important to shine a light on your ICO/STO – to give it the attention it deserves. A good ICO/STO marketing strategy must form a vital part of your broader strategy – as you can have the best product/service in the world, but if your marketing strategy is off target, chances are that you won’t be able to steer the ship away from the rocks. Let’s consider some of the things you can do to spice things up a bit…

ICO/STO Marketing Tips

Here are tips to keep in mind when it comes to formulating a winning ICO/STO marketing strategy in the crypto space:

Images: “A picture is worth a thousand words”… the importance of images and memes must not be underestimated. The crypto community loves witty images and memes. There are a plenty of free images and meme generators to use online.

Don’t spend thousands of dollars on ads: Ads are important, but many members of the crypto community strongly dislike it and with reason. It is better to spend the money directly on the community in the form of giveaways, contests, sponsorships, etc. or for work done (shoutouts, blogs posts, etc.). Try to involve as many people as possible in any such efforts.

No rules: When dealing with the crypto community, it is important to take into account the “no rules” spirit that prevails. Don’t fail to keep this in mind when formulating your ICO/STO marketing strategy. This is not to say there should be no rules (e.g. rules are needed for the effective management of social media groups, etc), it is only to say that hammering on the rules or laws created by the authorities, especially the oppressive ones, will not win you any brownie points. In short: Don’t use rules as an excuse to be a-holes.

Personal: It is important, as part of your ICO/STO marketing strategy, to get personal with the crypto community. E.g. if you’re having a shit day, don’t shy away from it by trying to play Mr. Tough Nuts. Share it with the community. Likewise, if you’re feeling at the top of the world or excited about something, share it! You might be surprised by the level of support you and your project will gain by showing your human side – even when imperfect (as if anybody is perfect lol). Andreas M. Antonopoulos is a perfect example of someone who has mastered the art of being human – and the crypto community loves him for it.

Show respect for your competitors: It may come over as strange, but it is in the crypto space important to show respect for your competitors. E.g. follow their social media profiles and occasionally positively reply to and retweet their social media posts. This might come over as absolutely nuts, but it sends a strong and important message to the crypto community and those who support and follow your competitors. Firstly, you show that you don’t feel threatened by them, and secondly, that you understand the importance of cooperation in this space. You may be surprised by how many competitors will turn around and offer solid ways to cooperate that benefit all parties involved. This is not even to speak of the new followers you will gain.

Pay it Forward: If someone does you a favor, be sure to do something nice for them in return and pay it forward. E.g. if someone likes and retweet something you’ve posted, return the favor and be sure to follow their twitter page. Then pay it forward by liking and retweeting the post of someone else. Rinse and repeat, rinse and repeat. You may be pleasantly surprised by how fast it snowballs into an awe-inspiring network of support that grows in leaps and bounds – far beyond anything that you could accomplish single-handedly!

May your ICO/STO marketing strategy be successful beyond your wildest dreams. Now go take action!

Image courtesy of Pexels

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Is it legal to gamble in Bitcoin casino?



Bitcoin casino

Bitcoin entered the world in 2009 and immediately begun a revolution on the cryptocurrency market. Presently, there are more than 700 different digital currencies, but Bitcoin still remains the most used one. However, despite the large business activity around Bitcoin, there is still no international legal law to regulate it.

Key facts on Legality in Bitcoin casinos

Laws and obligations concerning online gambling legislation vary from country to country. There are many jurisdictions that can issue gambling licenses to online casinos. But, these licenses are issued only after the online casino business meets the requirements of the chosen jurisdiction.

The necessity of Gambling License for Bitcoin casinos

In order to make it clean and clear, a reliable online casino will obtain an online gambling license. Among other things, it allows running a legal activity and assures the casino operator’s trustworthy behavior, fair gaming policy and transparency in business operations and gaming software offered to customers. A representative of this kind of casino, such as FortuneJack for example, will have good reviews and reputation, and stable business that is constantly growing and expanding throughout the years. You can also feel the stability by checking the website, and important details such as casino withdrawal time and the number of games offered for playing, as you can examine on Fortunejack.

There is a difference between Bitcoin and Bitcoin gambling legality. There are countries…

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How to Reach 100% Security of Online Transactions?



security of online transactions

The use of the global network for e-commerce operations requires ensuring an adequate level of security for all financial transactions carried out online. Each payment system uses the most convenient methods based on its capabilities and technical specifications. However, this doesn’t mean that you should only trust the system without adhering to general safety rules. For example, using ExpressVPN vs NordVPN or performing e-commerce operations or online trading in private networks will be a very good idea.

Online Security as It Is

The concept of information security means its resistance to accidental or deliberate impacts, the inadmissibility of destruction, distortion or disclosure to third parties, which can lead to material damage to the information owner. Here are some of the basic requirements that are to be adhered to:

  • Confidentiality – protection of information from unauthorized access is often provided by data encryption – conversion of text data into digital form, which can not be read without a special algorithm and a key;
  • Authentication – unique identification of the user. This often uses a login (domain name) and password, as well as additional confirmation, including one-time passwords or secret codes that are printed in a single copy for a given user password;
  • EDS – for the best data protection, electronic digital signatures (EDS) are used, which unambiguously determine that this information was received from a particular person who…
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Is Unification (UND) XRP 2.0? IEO April 10th at UTC+8 on Bitforex!





Unification is a Hybrid blockchain solution for Enterprise. Above is my interview with CEO Neyma Jahan I explore what is Unification, how does a WRKchain actually work and why is this something people will quickly adopt. What is a really telling story here is that this is one of the few ICO/IEO/ITO etc… that actually is revenue positive which I honestly could not think of many others that were?

Neyma and team come from a background in real business, and they are focused on bringing blockchain adoption to the next level. They decided to go with the WRKchain or better known by some as a permissioned sidechain so that nodes can work together even if they do not like each other.

An example:

In education, we have tons of issues with plagiarism in universities and several, miss this and people write half copied thesis papers and get away with it. Imagine now for papers across Ivy league to Community colleges a system where professors come to a consensus about papers. Now also think of it this way those professors reading this paper all must read it, evaluate it, and come to a consensus. This will take out the professor knowing that student and give an honest overall evaluation. So each professor is basically a node. Then for each paper, there would be…

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