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ICO/STO Marketing: It is Time to Shine a Light on Your ICO/STO



ICO/STO marketing

Winds of change are blowing in the crypto space. All the signs are there that if Wall Street has its way, initial coin offerings (ICOs) will be replaced by security token offerings (STOs) – initial public offerings (IPOs) in disguise. Regardless of what happens, it important to shine a light on your ICO/STO – to give it the attention it deserves. A good ICO/STO marketing strategy must form a vital part of your broader strategy – as you can have the best product/service in the world, but if your marketing strategy is off target, chances are that you won’t be able to steer the ship away from the rocks. Let’s consider some of the things you can do to spice things up a bit…

ICO/STO Marketing Tips

Here are tips to keep in mind when it comes to formulating a winning ICO/STO marketing strategy in the crypto space:

Images: “A picture is worth a thousand words”… the importance of images and memes must not be underestimated. The crypto community loves witty images and memes. There are a plenty of free images and meme generators to use online.

Don’t spend thousands of dollars on ads: Ads are important, but many members of the crypto community strongly dislike it and with reason. It is better to spend the money directly on the community in the form of giveaways, contests, sponsorships, etc. or for work done (shoutouts, blogs posts, etc.). Try to involve as many people as possible in any such efforts.

No rules: When dealing with the crypto community, it is important to take into account the “no rules” spirit that prevails. Don’t fail to keep this in mind when formulating your ICO/STO marketing strategy. This is not to say there should be no rules (e.g. rules are needed for the effective management of social media groups, etc), it is only to say that hammering on the rules or laws created by the authorities, especially the oppressive ones, will not win you any brownie points. In short: Don’t use rules as an excuse to be a-holes.

Personal: It is important, as part of your ICO/STO marketing strategy, to get personal with the crypto community. E.g. if you’re having a shit day, don’t shy away from it by trying to play Mr. Tough Nuts. Share it with the community. Likewise, if you’re feeling at the top of the world or excited about something, share it! You might be surprised by the level of support you and your project will gain by showing your human side – even when imperfect (as if anybody is perfect lol). Andreas M. Antonopoulos is a perfect example of someone who has mastered the art of being human – and the crypto community loves him for it.

Show respect for your competitors: It may come over as strange, but it is in the crypto space important to show respect for your competitors. E.g. follow their social media profiles and occasionally positively reply to and retweet their social media posts. This might come over as absolutely nuts, but it sends a strong and important message to the crypto community and those who support and follow your competitors. Firstly, you show that you don’t feel threatened by them, and secondly, that you understand the importance of cooperation in this space. You may be surprised by how many competitors will turn around and offer solid ways to cooperate that benefit all parties involved. This is not even to speak of the new followers you will gain.

Pay it Forward: If someone does you a favor, be sure to do something nice for them in return and pay it forward. E.g. if someone likes and retweet something you’ve posted, return the favor and be sure to follow their twitter page. Then pay it forward by liking and retweeting the post of someone else. Rinse and repeat, rinse and repeat. You may be pleasantly surprised by how fast it snowballs into an awe-inspiring network of support that grows in leaps and bounds – far beyond anything that you could accomplish single-handedly!

May your ICO/STO marketing strategy be successful beyond your wildest dreams. Now go take action!

Image courtesy of Pexels

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Property Loans for Foreigners in Singapore That You Must Know About



property loans for foreigners in Singapore

Intending to invest in a residential or commercial property in Singapore?  

When it comes to foreigners applying for a loan in Singapore, things can be pretty hard regardless of the reason whether you need the property for personal or business purposes.  

In Singapore, buying a property is challenging, whether you are a foreigner or a native, and sometimes applying for a loan is the only way for you to afford it.  


As for the Foreigner Loans, in Singapore, there is an exact amount of money you can borrow to finance the purchase of a property.  

In this sense, Singapore has the Loan to Value Ratio (LTV).  

The LTV ratio is what determines the exact amount of money you can borrow for a property loan, which changes depending on where you try to obtain the loan:  

  • If you are applying for a bank loan, you can borrow a maximum of 75% of the value of the property you want to purchase. That means if you are looking for a property that costs $500.000, the maximum amount of money a bank lender can give you like a loan in Singapore is going to be $375.000. 
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CoinField Launches Sologenic Initial Exchange Offering




CoinField has started its Sologenic IEO, which is the first project to utilize the XRP Ledger for tokenizing stocks and ETFs. The sale will last for one week and will officially end on February 25, 2020, before SOLO trading begins on the platform.  Sologenic’s native token SOLO is being offered at 0.25 USDT during the IEO.   

Earlier this month, Sologenic released the very first decentralized wallet app for SOLO, XRP, and tokenized assets to support the Sologenic ecosystem. The app is available for mobile and desktop via the Apple Store and Google Play.  The desktop version is available for Windows and Mac.

“By connecting the traditional financial markets with crypto, Sologenic will bring a significant volume to the crypto markets. The role of the Sologenic ecosystem is to facilitate the trading of a wide range of asset classes such as stocks, ETFs, and precious metals using blockchain technology. Sologenic is an ecosystem where users can tokenize, trade, and spend these digital assets using SOLO cards in real-time. The ultimate goal is to make Sologenic as decentralized as possible, where CoinField’s role will be only limited to KYC and fiat ON & OFF ramping,” said CoinField’s CEO…

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Many of the Top Sports Betting Websites for 2020 Can Be Found On Boomtown’s Best Betting Page



Sports betting is one of the widely known types of online gambling. With a large number of sports fans around the world, this type of gambling is one of the most sought after. The problem usually comes from when gamblers try to find the best sites out of the many available ones. Many new sports betting sites come up daily, thus making the selection process even harder. One of the best places to find top betting websites for sports is Boomtown Bingo. This platform doesn’t just give users the best online casino games websites, but they also cover sports betting. As such, boomtown bingo remains a one-stop-shop for everyone who needs the best and the latest online gambling and gaming sites for all types of devices.


The performance of any website is critical. Users need to find their way around the site easily, and that can be made possible with the site structure and arrangement. Loading time is also essential. A website that always hangs thus pushing the user to refresh every time is no good. These are some of the factors that Boomtown Bingo looks into when selecting the best sites for its users. You can be sure that the new sports betting websites listed on Boomtown’s platform have faster loading time, can be used easily by everyone, including those who are trying this betting for the first time.…

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