Winds of change are blowing in the crypto space. All the signs are there that if Wall Street has its way, initial coin offerings (ICOs) will be replaced by security token offerings (STOs) – initial public offerings (IPOs) in disguise. Regardless of what happens, it important to shine a light on your ICO/STO – to give it the attention it deserves. A good ICO/STO marketing strategy must form a vital part of your broader strategy – as you can have the best product/service in the world, but if your marketing strategy is off target, chances are that you won’t be able to steer the ship away from the rocks. Let’s consider some of the things you can do to spice things up a bit…
ICO/STO Marketing Tips
Here are tips to keep in mind when it comes to formulating a winning ICO/STO marketing strategy in the crypto space:
Images: “A picture is worth a thousand words”… the importance of images and memes must not be underestimated. The crypto community loves witty images and memes. There are a plenty of free images and meme generators to use online.
Don’t spend thousands of dollars on ads: Ads are important, but many members of the crypto community strongly dislike it and with reason. It is better to spend the money directly on the community in the form of giveaways, contests, sponsorships, etc. or for work done (shoutouts, blogs posts, etc.). Try to involve as many people as possible in any such efforts.
No rules: When dealing with the crypto community, it is important to take into account the “no rules” spirit that prevails. Don’t fail to keep this in mind when formulating your ICO/STO marketing strategy. This is not to say there should be no rules (e.g. rules are needed for the effective management of social media groups, etc), it is only to say that hammering on the rules or laws created by the authorities, especially the oppressive ones, will not win you any brownie points. In short: Don’t use rules as an excuse to be a-holes.
Personal: It is important, as part of your ICO/STO marketing strategy, to get personal with the crypto community. E.g. if you’re having a shit day, don’t shy away from it by trying to play Mr. Tough Nuts. Share it with the community. Likewise, if you’re feeling at the top of the world or excited about something, share it! You might be surprised by the level of support you and your project will gain by showing your human side – even when imperfect (as if anybody is perfect lol). Andreas M. Antonopoulos is a perfect example of someone who has mastered the art of being human – and the crypto community loves him for it.
Show respect for your competitors: It may come over as strange, but it is in the crypto space important to show respect for your competitors. E.g. follow their social media profiles and occasionally positively reply to and retweet their social media posts. This might come over as absolutely nuts, but it sends a strong and important message to the crypto community and those who support and follow your competitors. Firstly, you show that you don’t feel threatened by them, and secondly, that you understand the importance of cooperation in this space. You may be surprised by how many competitors will turn around and offer solid ways to cooperate that benefit all parties involved. This is not even to speak of the new followers you will gain.
Pay it Forward: If someone does you a favor, be sure to do something nice for them in return and pay it forward. E.g. if someone likes and retweet something you’ve posted, return the favor and be sure to follow their twitter page. Then pay it forward by liking and retweeting the post of someone else. Rinse and repeat, rinse and repeat. You may be pleasantly surprised by how fast it snowballs into an awe-inspiring network of support that grows in leaps and bounds – far beyond anything that you could accomplish single-handedly!
May your ICO/STO marketing strategy be successful beyond your wildest dreams. Now go take action!
Image courtesy of Pexels
FOTON Bank Is Launching An All-in-One Crypto Banking Service to Process up to 500 Transactions per Second
The decentralized FOTON project is launching its next-generation crypto-bank ecosystem to stimulate and facilitate the use of cryptocurrency payments worldwide, as stated in the official press release published by the company.
The statement issued by the FOTON project on December 3, referred to the launch of a decentralized crypto-bank designed for multi-currency transactions featuring a built-in fiat and cryptocurrency exchange system and instant contactless payments for goods and services worldwide. The system is intended to become a stable and flexible ecosystem that will enhance scalability for services related to financial assets, exchange solutions, cards, accounting, and business/customer services.
The technology being employed in the design of the ecosystem was specifically created to tackle some of the most critical issues facing the modern banking system, as well as the widespread adoption and application of cryptocurrencies in routine business transactions. The issues the FOTON project’s ecosystem seeks to solve include overregulation, bureaucracy, centralization, system faults, volatility, legal constraints and complications related to practical use.
“We are creating the ecosystem that will prove to be the impetus and basis the crypto market needs to make the effective transition to becoming the next global banking system,” as stated by Andrey Pashkevich, CEO and Co-founder of FOTON.
“The time to buy is when there’s blood on the streets” – Baron Rothschild
You have probably heard these stories, but let me explain why they are as important today as they were 100 years ago when first spoken. Not only that, it is just as relevant today. A bit of a background first.
Napoleon was at war with England. The Battle of Waterloo, it was England’s last chance to save itself, and remain as England. Baron Rothschild was standing at his post in the London stock exchange. If England wins, the market will rally, if Napoleon wins, it will go to shit. Baron Rothschild sends his private messenger to Waterloo and demands that he return to him and report who won the war.
His messenger does so and makes it in time before the public knows anything. England had won the Battle of Waterloo. At his stand on the exchange, what does Barron do? You would think buy up stocks right? Nope, Baron starts to sell, at first slowly, and then faster. The other brokers on the floor watch what Rothschild is doing and think “Baron knows something, we lost, start selling”. Now, the brokers on the exchange begin selling in a frenzy. In the midst of all this, Baron begins placing buy orders at the bottom of the market through other brokers who do not know…
Crypto Users’ Search For a Good Bitcoin Blender Stops With Bestmixer.IO
At first glance, it might seem easy to find a good bitcoin blender that guarantees your anonymity and is secure. There are after all a number of big bitcoin mixers on the market, so how different can their services really be?
If that’s what you’re thinking, beware. All bitcoin blenders claim to have anonymous transactions – that is after all the main reason why anyone would want to use these services. This claim was however always difficult to test. How does one go about to check if these promises are indeed true?
This was the case until BestMixer.io appeared on the scene. Unlike previous bitcoin anonymization services, BestMixer.io features complete, verifiable anonymization for bitcoin. Releasing a utility named the Coin Anonymization Event (CAE) check, BestMixer.io not only proved that their bitcoin transactions could not be traced, but also showed that those of their competition could be. With this bold move, BestMixer.io not only demonstrated that they are a good bitcoin blender, but one could argue that they are the best. Even though those services that were exposed as not being anonymous have in the meantime changed their systems to prevent the CAE-check from revealing transaction detail, would you really be happy to trust them again?
BestMixer.io mixes not only Bitcoin, but also other leading cryptocurrencies including Bitcoin cash, Ethereum, Litecoin and Bitcoin SV.
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