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Basic Attention Token (BAT) has a visionary purpose, but powerful nemeses

An overview of the ADA Ethereum token

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Basic Attention Token
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There are few cryptocurrencies more controversial than Basic Attention Token, the grandiloquent project from the creator of JavaScript and the co-founder of Mozilla and Firefox. Their purpose and functionality, as explained by their whitepaper, is totally convincing. Anyone reading will be promptly persuaded that current digital advertisement, while companies like Google and Facebook are making billions with it, is not that much efficacious. At least not a bit as much as the solution they present. Anyone who works with digital advertising knows that actual conversion (when the user goes through several steps and reach the end of the DA funnel: buying the product/service advertised) is an extremely rare phenomenon, which is becoming even more infrequent as more and more users are using ad blockers. To get around the ad blocker issue, some pages annoy their users with a giant pop-up asking for them to turn it off, or, frequently, just block the page for anyone using an ad blocker until they disable it.

Basic Attention Token was built on the Ethereum and uses the decentralized platform to automatically payback (with BATs, of course) users who pay attention to ads, based on their algorithm (which they claim is immune to fraud) to determine what “attention” is. Users decide whether they want to see ads or not, what kind of ads they are ok with showing up and publishers automatically get revenue as users pay attention to the advertisement they publish. And there are no middlemen to take a share of the revenue, no Google Ads or Facebook Ads, publishers get the whole lion’s share they deserve.

But there’s a catch...

For everything to function as the developers intended, users will have to adopt the browser they developed, called the Brave browser – and there’s the big plot twist. We can see how they can convince advertisers and publishers to use their application instead of the old ways of digital advertisement. But it will be meaningless if a significant amount of the users viewing the ad are not using the Brave browser. Regardless of the initial mistrust on the actual applicability of the token, some people seem really optimistical about the coin’s future and it rose to the 56º position in market cap.

The community seems divided regarding expectations toward the widespread use of BAT. It’s almost a consensus (and that seems pretty obvious) that their biggest challenge will be making people switch to Chrome or Safari (or even IE) to Brave Browser, although people are praising the application functionality and it may be really superior to the other browsers.

The mobile version, though, seems more feasible to be adopted than the desktop one, as people are more prone to actually install new apps and use on their mobile devices than on their desktops. It’s also faster and cheaper because, according to them (and this can be tested in any major website), the cost for downloading ads and trackers surpasses the costs for downloading actual content.

BAT has one of the biggest world-changing potentials in blockchain-technology, but it bets on too much to work. They have interesting partnerships which include a donation system and a bland referral program with YouTube content creators and Twitch streamers, which seems to be surprisingly working very well.  Their price dropped a fair amount (more than 50%) after a sudden huge rise earlier this year, it’s becoming stable (at higher than last year’s price). This could be due to a large number of tokens they are offering in their referral and donations programs (the YouTube million dollar giveaway program just finished two days ago), not to actual sudden generalized disinterest in BAT investing. This, obviously, will cause inflation.

All-in-all, they seem to be doing very good, with their last report (in January) announcing they had over 1 million monthly active users, which may probably have increased quite a bit after their partnership YouTube and Twitch programs, at the cost of the price depreciation. 2500 sites officially publish advertisement using the BAT system, including DuckDuckGo. While the price has seen a huge surge and fall earlier this year, it’s doing better than last year and will probably rise even more after the Twitch program ends, with userbase increasing considerably and inflation getting in check.

The market, so far

Source: https://coincheckup.com/coins/basic-attention-token/charts

As an investment, BAT Is highly debatable, and probably one of the riskier there are. There are investors going all-in that believe it will be the digital advertisement solution of the future, you can find many of them on their Reddit, etc. There is almost the same number of people that think they are aiming too high to be significant. They sure have a highly competent team which is working hard (and probably in the right way) to publicize the token. And there’s also the “people love getting free things” factor. Even if it is (and it currently really is) a very tiny amount of actual money, some people are just drawn to the “getting money for free” factor. On the other hand, they have a huge nemesis on their way which is the browser-dependent usability. And, of course, the fact that they are also literally competing with companies like Google and Facebook, which will probably not going to be very receptive to it. Anyway, BAT is certainly not going to be a niche token. It’s one you’ll be hearing about a lot in the early future. Or, unfortunately, not at all.

We will be updating our subscribers as soon as we know more. For the latest on BAT, sign up below!

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Danie Ware via Flickr

Altcoins

SonicX and Dash Could Challenge Facebook’s Libra for Global Payments Market Share

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SonicX
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When Satoshi Nakamoto unveiled Bitcoin to the world, the dream was always for Bitcoin to serve as a new universal currency.  It would be free from the bureaucracy of governments.  And free from the tyranny of the old-world financial cartels.  Although the dream hasn’t yet materialized, it comes closer and closer with each passing day.

One of the biggest roadblocks for Bitcoin has been scalability.  At a speed of approximately 7 transactions per second, Bitcoin lags behind other cryptocurrencies like Ripple and global payment processors like Visa.  Many expect the lightning network to have a positive impact on Bitcoin’s TPS but until that comes to fruition, mass adoption will likely need another significant development.

Libra Currency Announcement

One development that could help pave the way toward mass adoption is the launch of the Libra currency.  Libra is expected to go live during the first half of 2020 according to Facebook’s June announcement.  According to Facebook, Libra will make sending money online cheaper and faster.  It will also have a hand in improving access to financial services, especially for the unbanked.  Given Facebook’s global reach, including many third world countries, providing financial access to the unbanked could provide a huge spark to global economies.  Additionally, it could provide the growth spark that cryptocurrency needs.

Facebook’s most popular messenger, WhatsApp, has approximately 1.5 billion monthly users.  This application is…

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Bitcoin

Investors Beware: Another Large Bitcoin Crash Might Be Coming

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Bitcoin crash
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The crypto prices have surged quite high in the last few months. Of course, their progress is nowhere near the one seen in 2017, but they appear to be getting there, one day at the time. However, things might not be as simple as that, and according to recent performance — it is more than possible that a major Bitcoin crash is incoming.

The fact is that cryptos saw a massive amount of growth in a very short period. Bitcoin itself more than doubled its price in only two months. Now, the rally is starting to crash in on itself, and the coin is already about $1,000 lower than last week. If such development does come to pass, a lot of people will experience quite large losses, although experienced investors might find some opportunities, and leverage in order to enhance their holdings’ long-term value.

For example, Bitcoin dominance is expected to crash very quickly, which will work in favor of quite a lot of altcoins. While this does not seem to be the best time to invest in BTC, altcoins are another story, and diversifying a portfolio now might end up being very profitable in days to come.

Bitcoin behavior mirrors the pre-bear market situation

The crash that analysts are predicting right now comes as a direct consequence of all the hype that has been building up in…

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Top 3 Coins to Buy Before They Go Big

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coins
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Crypto bulls are back, that much is clear. The long-lasting, harsh crypto winter is gone, and the new era in digital currency sector opens up some rather interesting opportunities. With many more bull runs expected to come in months ahead, a lot of coins are likely to blow up and maybe even hit new all-time highs, although that still remains purely theoretical.

On the other hand, the fact is that numerous coins are seeing prices that were not achieved since early 2018, and the overall momentum remains bullish. With that in mind, even if new records do not come for a very long time — chances are that many of the coins will blow up enough for investors to see some serious gains in months to come. As a result, investing in some of these coins now might be a very profitable decision, for those who have the patience to wait a few months. Here are some of the projects believed to have the greatest potential to go big in the second half of 2019 and beyond.

1. TRON (TRX)

Putting TRON on the list should not really surprise anyone, as the project constantly comes up with new project updates, partnerships, and alike. It also constantly breaks records, as is becoming one of the biggest players in the dApp and smart contract development sector.

In the past few…

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