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Basic Attention Token (BAT) has a visionary purpose, but powerful nemeses

An overview of the ADA Ethereum token

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Basic Attention Token
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There are few cryptocurrencies more controversial than Basic Attention Token, the grandiloquent project from the creator of JavaScript and the co-founder of Mozilla and Firefox. Their purpose and functionality, as explained by their whitepaper, is totally convincing. Anyone reading will be promptly persuaded that current digital advertisement, while companies like Google and Facebook are making billions with it, is not that much efficacious. At least not a bit as much as the solution they present. Anyone who works with digital advertising knows that actual conversion (when the user goes through several steps and reach the end of the DA funnel: buying the product/service advertised) is an extremely rare phenomenon, which is becoming even more infrequent as more and more users are using ad blockers. To get around the ad blocker issue, some pages annoy their users with a giant pop-up asking for them to turn it off, or, frequently, just block the page for anyone using an ad blocker until they disable it.

Basic Attention Token was built on the Ethereum and uses the decentralized platform to automatically payback (with BATs, of course) users who pay attention to ads, based on their algorithm (which they claim is immune to fraud) to determine what “attention” is. Users decide whether they want to see ads or not, what kind of ads they are ok with showing up and publishers automatically get revenue as users pay attention to the advertisement they publish. And there are no middlemen to take a share of the revenue, no Google Ads or Facebook Ads, publishers get the whole lion’s share they deserve.

But there’s a catch...

For everything to function as the developers intended, users will have to adopt the browser they developed, called the Brave browser – and there’s the big plot twist. We can see how they can convince advertisers and publishers to use their application instead of the old ways of digital advertisement. But it will be meaningless if a significant amount of the users viewing the ad are not using the Brave browser. Regardless of the initial mistrust on the actual applicability of the token, some people seem really optimistical about the coin’s future and it rose to the 56º position in market cap.

The community seems divided regarding expectations toward the widespread use of BAT. It’s almost a consensus (and that seems pretty obvious) that their biggest challenge will be making people switch to Chrome or Safari (or even IE) to Brave Browser, although people are praising the application functionality and it may be really superior to the other browsers.

The mobile version, though, seems more feasible to be adopted than the desktop one, as people are more prone to actually install new apps and use on their mobile devices than on their desktops. It’s also faster and cheaper because, according to them (and this can be tested in any major website), the cost for downloading ads and trackers surpasses the costs for downloading actual content.

BAT has one of the biggest world-changing potentials in blockchain-technology, but it bets on too much to work. They have interesting partnerships which include a donation system and a bland referral program with YouTube content creators and Twitch streamers, which seems to be surprisingly working very well.  Their price dropped a fair amount (more than 50%) after a sudden huge rise earlier this year, it’s becoming stable (at higher than last year’s price). This could be due to a large number of tokens they are offering in their referral and donations programs (the YouTube million dollar giveaway program just finished two days ago), not to actual sudden generalized disinterest in BAT investing. This, obviously, will cause inflation.

All-in-all, they seem to be doing very good, with their last report (in January) announcing they had over 1 million monthly active users, which may probably have increased quite a bit after their partnership YouTube and Twitch programs, at the cost of the price depreciation. 2500 sites officially publish advertisement using the BAT system, including DuckDuckGo. While the price has seen a huge surge and fall earlier this year, it’s doing better than last year and will probably rise even more after the Twitch program ends, with userbase increasing considerably and inflation getting in check.

The market, so far

Source: https://coincheckup.com/coins/basic-attention-token/charts

As an investment, BAT Is highly debatable, and probably one of the riskier there are. There are investors going all-in that believe it will be the digital advertisement solution of the future, you can find many of them on their Reddit, etc. There is almost the same number of people that think they are aiming too high to be significant. They sure have a highly competent team which is working hard (and probably in the right way) to publicize the token. And there’s also the “people love getting free things” factor. Even if it is (and it currently really is) a very tiny amount of actual money, some people are just drawn to the “getting money for free” factor. On the other hand, they have a huge nemesis on their way which is the browser-dependent usability. And, of course, the fact that they are also literally competing with companies like Google and Facebook, which will probably not going to be very receptive to it. Anyway, BAT is certainly not going to be a niche token. It’s one you’ll be hearing about a lot in the early future. Or, unfortunately, not at all.

We will be updating our subscribers as soon as we know more. For the latest on BAT, sign up below!

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Danie Ware via Flickr

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Reasons Why You Are Much Safer When Crypto Trading on Dexes

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DEXes
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While many cryptocurrencies aim to bring the change to the world by bringing full decentralization, one aspect of the crypto space still remains mostly centralized, and that is the way they are exchanged. Most crypto exchanges are centralized companies, where traders and investors need to deposit their coins for safekeeping. This is a risky way to handle the funds, as exchanges remain susceptible to hacks and theft, as many realized recently, after the hack of the world’s largest exchange by trading volume, Binance.

During the hack, around 7,000 BTC (over $40 million) was taken, and sent to multiple wallets, never to be seen again — for now, at least. The hack also came as quite a shock, as Binance was known for its efficiency, security, and high levels of confidence. It also made people realize that their coins are not really theirs if they need to rely on third parties, such as exchanges, to keep them safe. As a result, many are now turning away from centralized exchanges, and are heading towards decentralized ones — also known as DEXes.

Here are some reasons why you might want to consider doing the same.

1. True ownership of your coins

The crypto community has a saying: “not your keys, not your coins.” The saying is now more relevant than ever, but it does not apply on DEXes. Decentralized exchanges

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Crypto Billionaire Predicts Massive Price Growth by 2021

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crypto billionaire
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Crypto prices are once again going up, and Bitcoin has just passed a major resistance level at $6,000. With a situation like that, it is not surprising that everyone in the crypto community is looking forward to the future, wondering what to expect in years to come. Many experts have already given their predictions, some more optimistic than others, but almost all bullish.

Crypto billionaire Mike Novogratz has always been very supportive of cryptocurrencies, and very bullish on Bitcoin. He recently stated that he sees the coins’ prices triple in the following 18 months, meaning that Bitcoin’s return to $20,000 might not be far away, according to him.

He noted that Bitcoin is back to $6,000 after its price hit as low as $3,100 only a few months ago. These days, Novogratz does not believe Bitcoin will return to such lows unless there is a devastating exchange hack or a major shift in regulations. Of course, there was a big hack that had the potential to damage the coin’s price, only days ago. The world’s largest crypto exchange by trading volume, Binance, saw a significant security breach which resulted in a theft of 7,000 BTC.

However, so far, the coin did not react negatively to this incident. While Novogratz believed that such an event would shatter the new confidence in BTC, it simply did not happen. However, he…

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Altcoins

TokenRoll (TKR) Platform Will Take Online Casinos to the Next Level

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TokenRoll
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Corporate executives are turning to blockchain technology more than ever in an attempt to revolutionize the business world.  Although blockchain is still a relatively new concept, that hasn’t stopped more and more companies from jumping on the bandwagon.  This hot new technology has quickly gained a reputation for providing greater transparency, enhanced security, improved traceability, increased efficiency, and low costs.  One industry that could certainly benefit from decentralization is the online gambling market, specifically, online casinos.  TokenRoll (TKR) has developed a platform that appears to offer a promising alternative to centralized casinos.

Problems with Centralized Casinos

The primary reason why blockchain technology is being implemented so quickly is because it solves a lot of the problems typically associated with the traditional business model.  And online casinos are no different.  It still needs to be said that centralized casinos have proven that there is a great demand for online gambling.  The market is growing faster than anyone could have predicted, and future opportunities appear very promising and lucrative.  But industries are continually evolving and this one is no different.

A few of the problems facing centralized casinos include the following:

  • Little to no transparency
  • Consumer lack of confidence
  • Privacy concerns
  • 48-72 hour wait time for withdrawals

These are four monumental issues that need to be addressed quickly given the global growth of the market.  Casinos need to…

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