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Basic Attention Token (BAT) has a visionary purpose, but powerful nemeses

An overview of the ADA Ethereum token

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Basic Attention Token
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There are few cryptocurrencies more controversial than Basic Attention Token, the grandiloquent project from the creator of JavaScript and the co-founder of Mozilla and Firefox. Their purpose and functionality, as explained by their whitepaper, is totally convincing. Anyone reading will be promptly persuaded that current digital advertisement, while companies like Google and Facebook are making billions with it, is not that much efficacious. At least not a bit as much as the solution they present. Anyone who works with digital advertising knows that actual conversion (when the user goes through several steps and reach the end of the DA funnel: buying the product/service advertised) is an extremely rare phenomenon, which is becoming even more infrequent as more and more users are using ad blockers. To get around the ad blocker issue, some pages annoy their users with a giant pop-up asking for them to turn it off, or, frequently, just block the page for anyone using an ad blocker until they disable it.

Basic Attention Token was built on the Ethereum and uses the decentralized platform to automatically payback (with BATs, of course) users who pay attention to ads, based on their algorithm (which they claim is immune to fraud) to determine what “attention” is. Users decide whether they want to see ads or not, what kind of ads they are ok with showing up and publishers automatically get revenue as users pay attention to the advertisement they publish. And there are no middlemen to take a share of the revenue, no Google Ads or Facebook Ads, publishers get the whole lion’s share they deserve.

But there’s a catch...

For everything to function as the developers intended, users will have to adopt the browser they developed, called the Brave browser – and there’s the big plot twist. We can see how they can convince advertisers and publishers to use their application instead of the old ways of digital advertisement. But it will be meaningless if a significant amount of the users viewing the ad are not using the Brave browser. Regardless of the initial mistrust on the actual applicability of the token, some people seem really optimistical about the coin’s future and it rose to the 56º position in market cap.

The community seems divided regarding expectations toward the widespread use of BAT. It’s almost a consensus (and that seems pretty obvious) that their biggest challenge will be making people switch to Chrome or Safari (or even IE) to Brave Browser, although people are praising the application functionality and it may be really superior to the other browsers.

The mobile version, though, seems more feasible to be adopted than the desktop one, as people are more prone to actually install new apps and use on their mobile devices than on their desktops. It’s also faster and cheaper because, according to them (and this can be tested in any major website), the cost for downloading ads and trackers surpasses the costs for downloading actual content.

BAT has one of the biggest world-changing potentials in blockchain-technology, but it bets on too much to work. They have interesting partnerships which include a donation system and a bland referral program with YouTube content creators and Twitch streamers, which seems to be surprisingly working very well.  Their price dropped a fair amount (more than 50%) after a sudden huge rise earlier this year, it’s becoming stable (at higher than last year’s price). This could be due to a large number of tokens they are offering in their referral and donations programs (the YouTube million dollar giveaway program just finished two days ago), not to actual sudden generalized disinterest in BAT investing. This, obviously, will cause inflation.

All-in-all, they seem to be doing very good, with their last report (in January) announcing they had over 1 million monthly active users, which may probably have increased quite a bit after their partnership YouTube and Twitch programs, at the cost of the price depreciation. 2500 sites officially publish advertisement using the BAT system, including DuckDuckGo. While the price has seen a huge surge and fall earlier this year, it’s doing better than last year and will probably rise even more after the Twitch program ends, with userbase increasing considerably and inflation getting in check.

The market, so far

Source: https://coincheckup.com/coins/basic-attention-token/charts

As an investment, BAT Is highly debatable, and probably one of the riskier there are. There are investors going all-in that believe it will be the digital advertisement solution of the future, you can find many of them on their Reddit, etc. There is almost the same number of people that think they are aiming too high to be significant. They sure have a highly competent team which is working hard (and probably in the right way) to publicize the token. And there’s also the “people love getting free things” factor. Even if it is (and it currently really is) a very tiny amount of actual money, some people are just drawn to the “getting money for free” factor. On the other hand, they have a huge nemesis on their way which is the browser-dependent usability. And, of course, the fact that they are also literally competing with companies like Google and Facebook, which will probably not going to be very receptive to it. Anyway, BAT is certainly not going to be a niche token. It’s one you’ll be hearing about a lot in the early future. Or, unfortunately, not at all.

We will be updating our subscribers as soon as we know more. For the latest on BAT, sign up below!

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Danie Ware via Flickr

Altcoins

Aluna.Social is a Compelling Social Platform for Crypto Traders and Investors

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Aluna.Social
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When one thinks about the social media landscape, the companies that first come to mind are most likely Facebook, Instagram, LinkedIn, and Snapchat.  These platforms are a great way to stay connected with friends, families, and colleagues, especially when geographic distance is a factor.  But, in addition to just chatting about life in general and sharing pictures, social media can be used to bridge the information gap that exists within the investment community.

Over the last decade, many trading offices have been established in large cities all over the world which allow solo traders and investors to pay a monthly fee in exchange for a workspace.  The real benefit to trading in these offices is to participate in the free flow of trading ideas and information.  Proprietary trading is one of the most challenging careers to be successful at and the exchange of ideas is almost required in order to succeed.  Traders at hedge funds and investment banks work in teams so why shouldn’t remote traders?

While these trading offices are a great way to help bridge the information gap, Aluna.Social may provide an even better way, especially as it relates to cryptocurrency trading.

Mission Statement

Aluna.Social, founded by Alvin Lee and Henrique Matias, is a multi-exchange social trading terminal for crypto traders and investors.  The goal of the platform is to help newcomers shorten their learning curve,…

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CoinFlip Scores Big with BRD Wallet Partnership

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CoinFlip
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As the crypto markets move closer to mass adoption, one of the keys for future success will revolve around attracting as many market participants as possible.  While many crypto users are extremely tech oriented, a lot of those on the sidelines are not.  The cause of waiting on the sidelines could be due to a variety of reasons such as fear of the unknown, lack of knowledge, age, or a combination of all of the above.  In order to entice new users to join the crypto revolution, crypto ATMs are rising up across the country.  Of those, the largest and most influential crypto ATM company by a significant margin is CoinFlip.

In early October, CoinFlip announced on its Twitter that it had officially partnered with BRD Wallet to re-introduce their crypto ATM map.  Now, BRD wallet users will be able to locate their nearest CoinFlip ATM and receive a 10% discount for both buys and sells.  BRD brand awareness is growing quickly within the crypto community thanks to its innovative and entrepreneurial spirit.  The team strongly believes in the value of financial freedom and independence, and want to empower people across the world by leveraging the possibilities that Bitcoin and other cryptocurrencies provide.

Cryptocurrencies are already making a huge difference around the world.  Citizens of Venezuela, a country devastated by rampant inflation, have been using several cryptocurrencies…

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Cryptocurrency Collateralized Debt Positions Are Growing in Popularity

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collateralized debt position
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While Bitcoin (BTC) continues to hover around the magical 10,000 price level, altcoins continue to fight an uphill battle.  Simply put, hopes of a future bull run continue to diminish as Bitcoin maintains its dominance.  One school of thought is that a few altcoins will survive and flourish, but which ones are anyone’s guess.  That being said, it’s hard to go wrong picking against the top coins like Ethereum (ETH), Ripple (XRP), Litecoin (LTC), and EOS.  These projects have managed to find a foothold in the market and have a better chance than most of staying there.  While traders wait for their positions to increase in value, one opportunity that may be worth looking at is initiating a collateralized debt position.

What is a Cryptocurrency CDP?

In traditional terms, a CDP is essentially putting up collateral in order to receive a loan against the deposited amount.  There are several examples of this in our day to day lives.  Auto title loans from large companies like TitleMax are extremely popular with consumers.  Consumers are essentially able to use their car as collateral in exchange for a cash payment which can then be used for whatever needs the consumer has.  The consumer can continue using their car as long as debt payments are made.

The same concept applies to cryptocurrency CDPs.  Consumers are able to put up crypto tokens, such as…

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