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Binance is a cryptocurrency exchange currently based in Japan (it was founded in China but they moved out as the Chinese government showed a bit of hostility towards cryptocurrencies) that doesn’t only allow for coin trade, they own their own coin as well. Ripple is also an enterprise that owns a coin called XRP. So both are private companies that have put forward an alt-coin in the market.

Both coins are demanded, and they’re performing well (ok, not in last week or so, but that’s the case of the whole market and not these two only). And both are capitalized in the billions. So there are many similarities between the laboratories and coins, let’s dig a little deeper. These labs (ok, Binance is not exactly a lab but they do a lab’s work anyway, besides doing the trade and exchange bit) do the deed, they both have their coins and they both try to help the coin perform well, let’s see how they manage this.

1. The Symbol

Names and brands do matter. They help a good product to be identifiable. The right symbol is a good presence and that is part of a great coin’s good performance. Both Binance and Ripple have the right logo, the right symbol that’s made them something of an institution in the crypto community.

2. Great marketing

Maybe you’ve heard about coin burning? It happens, and projects do it because that decreases the supply and it makes a coin scarcer so it’s value goes up. But burning coins is something projects do only after the burnt coins have created profit. Last financial quarter Binance burned thirty million dollars worth of BNB crypto coins after those coins created 150 million in profits. BNB usually takes twenty percent of gains for token burns in order to make sure it always makes sense.

Ripple is not burning coins, at least for the time being. They are using the Escrow Ripple XRP reserve to add coins into the market and that has allowed them to keep the price low at the same time it keeps steadily rising with demand for XRP increasing by 80% over the last financial quarter.

This is a sign of a couple of labs that know what they’re doing, and that are doing it correctly.

3. Competent management

Both Binance and Ripple have the talent and the leadership. They’ve made sure that the right persons have the right job and are taking the right decisions. Both organizations are efficient and they’re doing the job they set out to do as proven by the amazing partnerships they have secured lately (just think about Ripple’s 75 international banks adopting their tech, blockchain and, in some cases, the coin as well).

They know their long-term goals and they have the team that can achieve those goals. They’re working hard for them, and they’re getting there.

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4. Applying the resources

Funds are not everything. Microsoft has spent billions trying to make Bing count for something and it’s failed. It’s not about the money but about the way you use it correctly. Binance (BNB) and Ripple (XRP) have used their funds very wisely in a way that has created value for their users and coin holders. That’s why their investors trust both laboratories and are prepared to go all the way with them.

Both labs keep making the right decisions so that their investors keep profiting from sticking with them. They’ve built confidence, awareness and a market presence that is very hard to match, even by Bitcoin or Ethereum.

In short: what do these two labs have in common? They’re doing everything right.

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Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Pxhere.com


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