Connect with us

Blogs

Why Basic Attention Token (BAT) and Brave Browser Are Worth Investing In

Published

on

Basic Attention Token

Since inception, Basic Attention Token or, BAT has attracted the interest of millions of crypto enthusiasts and long-term HODLers. It has always been an interesting blockchain project which is specifically designed and developed for revolutionizing digital advertising entirely. The development team behind BAT have realised that the digital advertising norms are going to take a modern shape in the coming months and hence ventured into BAT by developing a Brave browser that is poised to be the only blockchain platform for modern digital advertising. At the end of second quarter, BAT has shown notable performance. Its current market is currently experiencing continuous growth.

What is Basic Attention Token?

The Basic Attention Token project was created back in early 2016 by Brendan Eich. Eich is the same guy who created JavaScript and also the reputed co-founder of Mozilla. Basic Attention Token works on Ethereum blockchain and uses it to issue and distribute Basic Attention tokens which mean it’s an ERC-20 token. The primary goal of Basic Attention Token (BAT) is to provide its users with a digital advertising exchange. This basically means that it gives advertisers the ability to purchase ad space and capture the attention of the user. These token can be freely exchanged between users, publishers, and advertisers. By using Basic Attention Tokens, people can obtain a wide array of advertising and attention based services on the Brave platform. The simple idea behind BAT and its advertising model is that advertisers have to pay for ads using BAT and users will be compensated for viewing those ads in Basic Attention tokens. Some of the same natured products/solutions are already in the market which is led by Google and Facebook.

Brave Browser’s Performance:

The Brave Browser is a widely used browser which is focused on privacy. The Brave Browser blocks all sorts of advertisements and trackers that are known to bedevil websites being visited by a user on a daily basis. With the brave browser, you do not need any other ad blocking extension. The Brave Browser is already famed and has a million followers at present since early 2017. Brave is not only efficient and fast but it also saves gigabytes of monthly data for a user by eliminating unnecessary ads. The Brave Browser has already launched their desktop version and has become a competitor to other leading browsers such as Google Chrome, Apple Safari, and Mozilla Firefox.

Brave’s Approach to Advertising:

Brave doesn’t only remove ads from the websites a user visits while surfing on the internet, but it has also found a way to promote unique revenue stream for content creators and advertisers and help them keep their contents flowing. Using this platform, content creators can easily register their websites and social media accounts. Any user of the Brave Browser can then freely support their favorite bloggers and their content using Basic Attention tokens. Plus any user can choose to watch ads to get paid in BAT which directly goes into their wallet.

Partnership with Dow Jones Group:

In April, 18th BAT market experienced a rally after Dow Jones Media Group announced it’s joining Brave software team in order to test the platform and its digital advertising token Basic Attention token. The company also declared that it will be experimenting with blockchain tech in digital advertising sector and media publication. This collaboration means Brave’s browser will be tested not only across Dow Jones Media Group’s brands but also on the Wall Street Journal and MarketWatch. This significant collaboration indicates that Brave’s mission of delivering an efficient, innovative and user-friendly advertising platform is resonating with a financial growth.

After this partnership, Brave Browser users will have the access to premium content on barrons.com and also to the newsletter from the MarketWatch on a First-Come-First-Serve basis.

This partnership is the second commendable milestone achieved by Brave software team that has taken BAT project to new horizons. The first one being Washing Post, which announced accepting Basic Attention Tokens as certified publishers in the middle of March this year.

Current Market Position:

At the time of writing, the individual price of Basic Attention token is surging with 12.51% and closing around $0.52 USD. The total market capitalization of BAT is approximately $518 million USD. Around $15 million Basic Attention tokens have exchanged hands within the past 24 hours. According to the data on CoinMarketCap, the coin is ranked 50th largest cryptocurrency. It can be traded on some of the biggest cryptocurrency exchanges such as Binance, Huobi, Liqui, Ethfinex, BigONE, Bittrex, Radar Relay and Bancor Network. From these exchanges, traders may exchange their Bitcoin or Ethereum to obtain BAT since it is still not available for purchase using US dollars.

Remarks:

Undoubtedly, Basic Attention and its Brave platform have tremendous potential to rise above its current ranking but it is still too early to comment whether the current surge in price point will continue. However, the rate at which digital advertising and online media publishing are transforming, BAT can be considered as a safe bet for long-term crypto investors.

For the latest cryptocurrency news, join our Telegram!

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Global Coin Report and/or its affiliates, employees, writers, and subcontractors are cryptocurrency investors and from time to time may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency and read our full disclaimer.

Image courtesy of Paulo.hvo via Flickr

Altcoins

XNO Token of Xeno NFT Hub listed on Bithumb Korea Exchange

Published

on

Hong Kong, Hong Kong, 25th January, 2021, // ChainWire //

Xeno Holdings Limited (xno.live ), a blockchain solutions company based in Hong Kong, has announced the listing of its ecosystem utility token XNO on the ‘Bithumb Korea’ cryptocurrency exchange on January 21st 2021.

Xeno NFT Hub (market.xno.live ), developed by Xeno Holdings, enables easy minting of digital items into NFTs while also providing a marketplace where anyone can securely trade NFTs.

The Xeno NFT Hub project team includes former members of the technology project Yosemite X based in San Francisco and professionals such as Gabby Dizon who is a games industry expert and NFT space influencer based in Southeast Asia.

NFT(Non-Fungible Token) technology has recently gained huge focus in the blockchain arena and beyond, making waves in the online gaming sector, the art world, and the digital copyrights industry in recent years. The strongest feature of NFTs is that “NFTs are unique digital assets that cannot be replaced or forged”. Unlike fungible tokens such as Bitcoin or Ether, NFTs are not interchangeable for other tokens of the same type but instead each NFT has a unique value and specific information that cannot be replaced. This fact makes NFTs the perfect solution to record and prove ownership of digital and real-world items like works of art, game items, limited-edition collectibles, and more.

NFTs are already being actively traded in markets globally. For…

Continue Reading

Altcoins

Should Crypto Projects Devote Resources to Community Growth and Marketing?

Published

on

2020 has been an incredible year for crypto as investors have generated windfall profits and crypto projects have seen their businesses gain the spotlight they’ve been looking for.  While Bitcoin has received most of the attention after major institutional investors announced they were accumulating the increasingly scarce asset, many altcoins have also seen their fair share of glory.  When looking at all the big winners of the past year, the first project that probably comes to mind is Chainlink, having appreciated by more than 550% YTD and now valued at over $4.5 billion.  But, the actual biggest winner of the year is HEX with a YTD return of over 5,000%.

I mention both of the above projects as they have each taken slightly different paths to achieve greatness.  Chainlink has devoted resources toward building a fundamentally sound business with many strategic partnerships while HEX has spent vast sums of money on marketing and promotion.  Both approaches are valid, but one thing is certain, it is absolutely imperative for crypto projects to let the crypto community know what makes them special.  Of course, one of the reasons that makes crypto so valuable is the powerful blockchain technology that most projects are utilizing.

Cryptocurrency vs. Blockchain Technology

It’s important to make a distinction between blockchain technology and cryptocurrency.  Although they are often used interchangeably, they are different.  Blockchain technology and crypto were both created after the 2008 financial crisis, but cryptocurrency…

Continue Reading

Altcoins

XENO starts VIP NFT trading service and collaborates with contemporary artist Hiro Yamagata

Published

on

Hong Kong, Hong Kong, 24th December, 2020, // ChainWire //

The XENO NFT Hub (https://xno.live) will provide a crypto-powered digital items and collectables trading platform allowing users to create, buy, and sell NFTs. Additionally it will support auction based listings, governance and voting mechanisms, trade history tracking, user rating and other advanced features.

As a first step towards its fully comprehensive service, XENO NFT Hub launched a recent VIP service to select users and early adopters in December 2020 with plans for a full Public Beta to open in June 2021. 

“NFTs are extremely flexible in their usage, from digital event tickets to artwork, and while NFTs have a very wide spectrum of uses and categories XENO will initially focus its partnership efforts and its own item curation on three primary areas: gaming, sports & entertainment, and collectibles.”, said XENO NFT Hub president Anthony Di Franco.

He also added “This does not mean we will prohibit other types of NFTs from our ecosystem However, it simply means that XENO’s efforts as a company will be targeted into these verticals initially as a cohesive business approach.”

Development and Procurement Lead, Gabby Dizon explained, “Despite our initial focus, we found ourselves with a unique opportunity to host some of the works of Mr. Hiro Yamagata. We are collaborating with Japanese artist Hiro Yamagata to enshrine some of his artwork into NFTs.”

Mr. Yamagata has been…

Continue Reading

Press Release